There’s a New Vintage Rug Taking Over Living Rooms Everywhere

Picture it: It’s 2015. Every room saved to your Pinterest board has a candy-colored pouf, a reclaimed live-edge wood coffee table, and the unmistakable Beni Ourain rug. You know the one — cream-toned wool, bold brown or black zig-zag patterns, and braided tassels. These rugs were everywhere, dominating interiors, and no rug has really risen to such viral prominence since. But lately, another style is popping that is a strong contender: the vintage Tuareg mat.

What Is a Tuareg Mat?

Crafted from natural materials like palm fibers, reeds, and leather straps, these lightweight mats were originally handwoven by the Tuareg people, a nomadic Berber group from the Saharan Desert. Designed as durable, portable floor coverings, they are as practical as they are beautiful. For the Tuareg, these mats were a canvas for creative expression, with intricate techniques and patterns passed down generations.

From a design perspective, these mats and rugs bring a distinctive vibe to any space. Their moody, darker color palette grounds a room while adding artistic and textural visual interest. Plus, their durable, natural fibers make them ideal for high-traffic areas, as they gain more character and charm with each bit of wear.

They’re also a designer favorite. I’ve seen them used in projects by Leanne Ford, Studio Mellone, and Heidi Caillier. 

Here’s everything else you need to know about this in-demand style.

How much does a Tuareg Mat Cost?

How much will one set you back? Vintage and new Tuareg mats can typically go anywhere from $2,000 to $20,000. They’re absolutely worth the money and a sound investment in terms of functionality and style. But if an authentic Tuareg isn’t in the budget, that’s OK. I’ve rounded up a few of my favorite Tuareg and Tuareg-inspired picks below, so you can get the look at a price that works with your budget.

AT Tuareg Mats January 2025

1. Rug & Kilim’s Moroccan Style Tuareg Mat Rug in Beige-Brown Natural Fibers

   Chairish

   $2,300

   This hand-knotted Tuareg mat is a minimalist’s dream. Its understated stripe pattern adds just the right touch of texture, while the beige tones make it versatile and forgiving.

   Buy Now

2. Touareg Woven Jute Brown Striped Rug, 5' x 7'6"

   Scout & Nimble

   $865

   Coming in a mustard-brown colorway, this sleek striped Tuareg-style mat is offered in six different sizes, so you can be sure to select one that works perfectly within your space.

   Buy Now

3. Vintage Tuareg Mat, 4.1' x 6.8'

   Etsy

   $930.51 (was $1,899)

   I love the aged look of this vintage Tuareg mat. Measuring approximately 4x6 feet, its elegant striped design is perfect for adding a bit of charm to any nook.

   Buy Now

4. Nayomi Handloomed Jute Rug, 5' x 8'

   Pottery Barn

   $399

   This jute has Tuareg vibes, thanks to its stripe pattern and darker natural palette. If you can’t afford an authentic piece, this could be an alternative that might work for you and would look great underfoot in a living room or bedroom.

   Buy Now

5. Tugart Joma Handwoven Jute and Leather Natural Area Rug, 5' x 8'

   Perigold

   $674 (was $1,289)

   Another jute option, this style by Lemieux et Cie comes even closer to a typical Tuareg, as it features leather fringe. Consider it a modern take on a classic Tuareg. The runner version, picutred here, would be great in a kitchen or long hallway, but the rug also comes in the typical range of sizes.

   Buy Now

Further Reading

I Just Discovered the Smartest Way to Store Paper Towels in Your Kitchen (It’s a Game-Changer!)

Everything You’ve Ever Wanted To Know About Article’s DTC Furniture

We Tested (and Rated!) All the Sofas at Pottery Barn — Here Are the Best for Every Type of Need