Vivienne Tam to Celebrate 30th Anniversary With Fashion Show During Paris Fashion Week

Vivienne Tam, who is celebrating her 30th anniversary in business this year, will present her fall 2024 collection for the first time in Paris with a fashion show to be held during Paris Fashion Week on March 2 at 4:30 p.m. at Palais de Tokyo.

The brand was founded in New York in 1994 by Tam, a Hong Kong native who got her start in fashion in the U.S. following fashion studies in Hong Kong.

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The arrival of Tam in Paris coincides with the 60th anniversary of diplomatic relations between China and France, two countries that have been central to the house’s story and Tam’s personal journey.

“Fashion is my vehicle to enrich the human spirit through riding the creative heritage between the East and the West and bringing Chinese culture to the world. The celebrations of my house’s 30th anniversary demands a befitting pedestal and there is no better suited location for me to show my next collection than Paris, a city that has always embraced me and continues to inspire me,” said Tam.

In addition to the fashion show, Tam will host yearlong celebratory activities in Paris, New York, Hong Kong and Shanghai, including a mini retrospective exhibition, among others.

Tam’s well-known Mao Suit is featured at the Metropolitan Museum of Art’s Costume Institute “Women Dressing Women” exhibition. It is also showing at the “Fashion San Francisco” showcase at the De Young Museum in San Francisco.

Over the years Tam’s designs have been worn by such celebrities as Julia Roberts, Taylor Swift, Lady Gaga, Jessica Alba, Serena Williams, First Lady Jill Biden, Michelle Yeo and Gong Li, among others.

For years Tam has been at the forefront of fashion-meets-tech. Last February she served up dual shows in New York’s Spring Studios, alongside a virtual show in the metaverse for her fall 2023 collection and NFTs.

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