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When Jake Paul isn't taking on Mike Tyson, he's redefining men's body care with his Walmart line

The YouTuber-turned-professional boxer's W by Jake Paul collection includes non-toxic deodorant, body wash, hair gel and more — from just $5.

Jake Paul
The affordable, all-natural body care line is for regular guys who want to smell great without layering on harsh chemicals and hormone disrupters. (W by Jake Paul)

Unfamiliar with the name Jake Paul? Your kids and grandkids definitely aren't. The YouTube bad boy has been rising in professional boxing ranks, so he knows a thing or two about getting dirty. But it might surprise you to learn that the burly guy scheduled to take on heavyweight champion Mike Tyson on Friday, November 15 at AT&T Stadium in Arlington, Texas is just as passionate about getting clean. That's why he launched W by Jake Paul, an affordable, all-natural body care line with a winning formula for regular guys who want to smell great without layering on harsh chemicals and hormone disrupters.

Quick Overview

W by Jake Paul is now a top-rated collection at Walmart — and a surprisingly wholesome one. Each soap, body wash, body spray, deodorant, and hair care product is 100 percent vegan, cruelty-free and non-toxic. A true champion of cleanliness, Paul personally tests each product to make sure it can crush even the stickiest, smelliest of challenges. And thanks to his middle-class roots, he's even made sure the price points are down to earth. They start at just $5. Here are five fan favorites from the W lineup, each available in four signature scents.

One of the breakout stars of W by Jake Paul is this powerful deodorant/antiperspirant combo. It prevents pit stains and keeps a dude smelling like a daisy (actually more of a man-friendly scent, but you get the idea), while infusing his skin with chafe-fighting vitamins D, E and magnesium.

"This deodorant has a great scent and gets my 13-year-old son to put on deodorant every day. W for the win!" wrote a parent.

$7 at Walmart

Paul's top-rated body wash is a skincare winner. It not only gets you clean, but it also exfoliates, and it's infused with jojoba oil to protect the skin's barrier, which means less rashes and breakouts.

"It's nice to have something to help scrub the gunk off of your skin after a long day at work or at the gym," wrote a shopper.

$8 at Walmart

Dudes want to smell great, too, and now they can with W’s line of non-aerosol body sprays in four different scents designed to enhance your mood, too.

One shopper said it has “a warm vanilla and leather smell,” while another called the smell “clean and mature.”

$7 at Walmart

If he’s a bar soap kinda guy — in line with W by Jake Paul’s eco-friendly bent — then this biotin- and magnesium-infused bar is the nourishing, cleansing soap that’ll change his shower game.

“Great soap, easy to rinse of with a light scent,” wrote a reviewer.

$5 at Walmart

This isn’t your dad’s maximum-hold hair gel. W hair gel is alcohol-free and non-drying, and it’s designed to have a medium hold with no shine. Vitamin E helps nourished your strands and scalp.

“Allowed my curls to do their thing but held them in place the whole day,” wrote a fan.

$8 at Walmart

The reviews quoted above reflect the most recent versions at the time of publication.

Want to save even more? Make sure you’re signed up for Walmart+. It’s easy to sign up for your free 30-day trial here. You’ll get free shipping and grocery delivery, savings on gas and prescriptions, exclusive access to major deals, and more. Plus, through December 2, you can purchase a one-year membership for only $49 — that's 50% off — and score early access to Walmart's Black Friday and Cyber Monday deals. (And by the way, those without Walmart+ still get free shipping on orders of $35 or more.)