Why Doechii Is The Beauty Icon We All Need Right Now, And How To Recreate Her Best Looks
We're only just getting into spring and already 2025 is proving to be a mega year for Doechii. The 26-year-old Florida-born rapper and songwriter was nominated for three Grammy Awards this year for Best New Artist, Best Rap Performance and Best Rap Album (which she won). She's a force to be reckoned with, and if the red carpets are any indication, it's clear that not only is she reshaping the music industry, Doechii is also set to be this generation's fashion and beauty icon too.
Forget formulaic dressing or committing to a single aesthetic, Doechii understands that the world of style and glamour is limitless, and it's hers for the taking. Doechii's style is imaginative and experimental, keeping us on our toes as she transforms from one look to the next. No appearance is the same, and we can always rely on her to deliver a major moment that will no doubt go down in pop culture history.
Who's on Doechii's glam team?
Doechii regularly collaborates with stylist Sam Woolf for her impeccable looks, which include ensembles by Thom Browne, Valentino, and Schiaparelli. The only thing more impressive than the performer's style is her hair, make-up, and nails, which never fails to leave us in awe. Doechii and her glam team - which often include hairstylist Malcolm Marquez, make-up artist Dee Carrion and Chelsea Uchenna alongside manicurist Rachel Sun - seem to create characters, each one elegantly detailed and executed with polish.
In a world where micro social media beauty trends are imploring us to stay within the confines of looking one specific way (often bare-faced yet perfectly chiselled and glossed to the high heavens), Doechii is truly the beauty icon this generation needs as she explores everything from pixie cuts and blushing cheeks to full fringes. Expressive, imaginative, and most of all, joyous - Doechii is in a league of her own and we can't wait to see what she does next.
Doechii's best beauty looks
March, 2025
Bonjour, bombshell! Doechii attends the Schiaparelli AW25 show in Paris with side-parted, voluminous waves by Malcolm Marquez. Meanwhile, make-up artist Chelsea Uchenna used a combination of products from Danessa Myricks, Nars, Kiss lashes, Pat McGrath Labs and Lancôme to achieve the fresh, perfected finish.
Try Pat McGrath Labs Skin Fetish Divine Blush in Lovestruck placed on the apples of the cheeks and disguise any uneven patches with Danessa Myricks Yummy Skin Concealer.
March, 2025
At the Tom Ford AW25 in Paris, Doechii went with a futuristic jellyfish haircut complete with a full fringe. The graphic silhouette perfectly complements the sharp lines of her ensemble. She once again worked with Marquez and Uchenna for glam. Jumping on the full bangs bandwagon? 'Invest in a medium size brush to help smooth out any frizz, such as the Hershesons Pro Blow Dry Brush, and invest in a styling creme,' Catherine Ho, stylist at Hershesons Belgravia previously told ELLE.
March, 2025
Embrace art school chic with painterly washes of blush placed high on the cheeks and around the temples. Try Saie's new SuperSuede Radiant Blush powder for a soft-focus effect.
March, 2025
Doechii's 40-inch micro knotless braids from Neat Crowns lend an ethereal feel to this Chloé look. She keeps it romantic with a softer smoke on the eyes and rosebud cheeks.
March, 2025
Every inch the regal queen, Marquez gave Doechii an elegant updo to complement her high-necked, canary yellow Valentino number. For her make-up, glossy skin and high shine lips are the way to go, according to Uchenna . A lip stain such as Fenty Beauty Poutsicle Hydrating Lip Stain will achieve a similar effect.
February, 2025
In a Thom Browne ensemble, she embraces February's romantic mood with blush placed high on the cheeks in a healthy, pink berry tone. 'For this Grammys glam I used the (Urban Decay) Face Bond Self-Setting Waterproof Foundation and the Quickie Full Coverage Concealer for a stunning long wear base, says make-up artist Dee Carrion on Instagram. 'To add back some luminosity I layered the Face Bond Luminizer in “High Profile” and “Half Baked” to add a gorgeous glow on her cheekbones.'
Doechii's hair is by Marquez, who shares: 'I started by prepping Doechii’s braids using the @tginatural Miracle Styling Ayurvedic Hair & Scalp oil, to keep her scalp balanced between looks.'
February, 2025
Always one to keep audiences on their toes, Doechii delivered another hairstyle at the Grammys with a braided crown. A look that's fit for a winner.
December, 2024
To complement her power suit, Doechii opts for classic smokey, feline eyes and extra long aura nails. Dial up your make-up ala Doechii by sticking to slate tones on the eyelids and a jet-black eyeliner.
September, 2024
For this showstopping braided hair sculpture, Marquez relied on the staying power of Got2B products. 'I slicked Doe’s hair up using the got2b Blasting Freeze Spray, blow drying in between layers. Then I added the got2b Glued Styling Gel as a top layer,' he shared on Instagram. 'I did her edges using the got2b 2-in-1 Brow & Edge Gel. To create the braids, I used the got2b Glued Smooth & Hold Mousse to create shine and hold in the sculpted braids. I did final touches using the got2b Bonding Glue for extra hold.'
Make-up artist Carion opted for a more '60s style cat-eye with plenty of definition.
September, 2024
Doechii embraces her preppy side at Tommy Hilfiger's runway presentation with a low voluminous ponytail (the back is a must-see) tied with a black bow and clean, polished make-up. Recreate Doechii's butter skin with Danessa Myricks Yummy Skin Blurring Balm Powder which smoothes texture and gives a 'filtered' effect.
September, 2024
It's rare to see Doechii deviating from her steely smokey eyes but this look proves that the rapper can do pops of colour equally well. The monochrome plum tones on her lips and eyes perfectly matches the outfit. Try Diorshow 5 Couleurs palette in Rouge Trafalgar for a similar effect.
June, 2024
We love seeing Doechii experimenting with her hair colours. This long, blonde, side-parted style speaks volumes and brings a '90s feel to it.
December, 2023
To ring in the new year, it's all about sparkles, gloss and every colour of the rainbow. The key is to keep the base complexion clean with minimal contouring, blush or highlighting.
September, 2023
Doechii's embraced the pixie cut with bangs long before it was trending. It looks even cooler when it's paired with dramatic lashes and face diamantés (who needs brows when your falsies can do all the talking?).
February, 2023
Razor thin brows, doll-like lashes and yes, writing across the complexion might intimidate many, but Doechii's never one to shy away from making a statement. Cop her lashes with Eyelure Volume Extreme Curl.
March, 2022
a 1920s flapper from the future. Doechii's lacquered finger waves and impactful smokey eyes matched the drama of her silver ensemble. Matching, 3D-embellished nails are the cherry on top.
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