Woman Offers to Buy a New Wedding Dress for L.A. Bride Impacted by Fires. Then, 200 People Reach Out to Donate (Exclusive)

As Kelly Mosser watched the fires unfold in Los Angeles from her home in New York City, she couldn't help but think about what she would grab if she were in that situation and had to evacuate her home.

Of course, she would take some photos that she hasn't backed up on iCloud, along with essentials like passports. But she also wondered if she would grab her wedding dress, even though she's been married for two-and-a-half years.

"From there, I started thinking about the women who have weddings coming up soon and maybe didn't get to save their dress," Mosser, 31, tells PEOPLE exclusively. "It just made me think, 'You know what? There are probably women in the next few months who have weddings coming up and don't have a dress right now.' "

"And if you've ever ordered a wedding dress, you know how long it can take to get it delivered, plus the alterations and everything else," she adds.

Related: Family Desperate to Know Status of Home After L.A. Fires Scales Fences, Climbs Burning Hills to See What Remains (Exclusive)

So, the marketing founder turned to social media, posting on TikTok and Instagram, to see if there were any brides-to-be in L.A. urgently looking for a wedding dress. She decided she'd buy one for a bride from either Anthropologie or J.Crew.

But then, almost immediately, the video gained traction, and hundreds of people flooded her comments and DMs offering to donate their wedding dresses, rehearsal dinner dresses and engagement party dresses to brides who'd lost theirs.

"I’m willing to help replace the shoes if they lost the shoes and or purse for their dress," one user commented.

"I will donate my wedding dress to someone," another woman wrote.

Someone else said, "I’m offering free photos for anyone who lost them in the fires."

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

Related: Couple on Vacation in Mexico Gets Devastating News About Their Home amid L.A. Fires: 'We Don't Know Where to Go' (Exclusive)

"I was like, 'Oh my gosh, there are so many amazing people out here who really want to help,' " Mosser says. "Looking at all the support and offers, I started to think about it more. Then I got the idea of hosting a live in-person event in Los Angeles sometime in the spring, where brides affected by these fires can come and find a dress for free."

"They can try on dresses, and I would love for it to be a really fun and positive event where they get to feel special and beautiful," she adds. "So we're also looking for someone to maybe donate champagne and a space that feels fun, exciting and fresh. I think these women, who have gone through so much, are really going to need a moment that is just full of joy leading up to their weddings."

For people offering to donate dresses, Mosser is asking for a photo of them in the dress, along with the sizing information and a description of the dress if it’s available online. Right now she says she probably has more than 200 submissions from people offering dresses.

She adds that she's had designers reach out expressing their interest in creating a custom dress for a bride, that they will ship it directly to her. There are tailors letting her know they're offering their services to brides for free, too.

"We haven't reached that many brides yet," she says. "We've reached a few people, probably like a dozen brides that are saying, 'Can I get back to you in a couple of weeks? I don't even know the state of my dress right now because I can't get in touch with my tailor,' or, 'My dresses at my aunt's house, and we're not able to get back there yet.' So it seems like the brides are kind of keeping us on their radar, but so we will be excited to help them out if and when they do end up having the need."

"Right now, so many people are focused on their resources — getting to safety, checking on family members and reconnecting with their lost pets," she adds. "I'm very aware that a wedding dress is not an essential item, but it’s a symbol of hope and joy. For people going through such a devastating time, they need that bright spot on their calendar. I don’t want them to feel constantly reminded of everything they’ve lost."

"Of course what we’re looking to accomplish is so secondary to what all of the incredible first responders are doing in the wake of these fires," Mosser continues. "We’re just hoping to spread a little joy and relief for women who are going through the unimaginable.”

Click here to learn more about how to help the victims of the L.A. fires.

Read the original article on People