Will the YouTube TV price increase send viewers back to cable bundles?

Charles Curtis

December 12, 2024 at 10:49 a.m.·1 min read

(FILES) A picture taken on October 5, 2021 in Toulouse shows the logo of Youtube social media displayed by a tablet. YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television. The Alphabet-owned video-sharing platform popular on computers, tablets and smartphones has been gaining audiences on televisions as "smart" TVs linked to the internet have become common. YouTube's subscription streaming service has also been gaining traction, offering live broadcasting on more than 100 channels, in partnership with existing networks. (Photo by Lionel BONAVENTURE / AFP) (Photo by LIONEL BONAVENTURE/AFP via Getty Images) ORIG FILE ID: 2172103395

This is a serious question I'm asking here, and one that I can't necessarily answer for you since I don't know your specific cable prices.

But: with YouTube TV going up a whole $10 a month ($82.99!) starting in January, will that send viewers BACK to cable?

For NFL fans who have NFL Sunday Ticket, I'm sure the answer is no. There are benefits to having that every NFL season, and the other sports that comes along with the streaming service.

But ... isn't cable TV in the vicinity of that in some places? At what point has unbundling actually surpassed the price of bundling, especially if you subscribe to other streaming services like Disney+ or Hulu?

This is a question people are asking on Thursday:

YouTube TV just increased their price again. All that cord cutting to go to these apps only for them to get back to the price of cable. 😂
— U. P. Sr. (@JustAFamilyMan_) December 12, 2024

So the rumors are true. @YouTubeTV just raised its price by $10 a month. It is now fully in cable TV pricing. I love my sports but $83 a month is really asking a ton when I pay the same for the internet to support it.
— wmoyer650 (@wmoyer650) December 12, 2024

A $10 price increase is INSANE. I remember when YouTube TV was like $60. Might as well get cable at this point. 🫠 pic.twitter.com/swYKObCYKh
— Elle 🌻 (@xShawniee) December 12, 2024

YouTube TV going up $10 more dollars. How long before this comes fill circle and we all have cable again? pic.twitter.com/7sdw4ZkKFo
— Bryan Kennedy (@BKennedyTV) December 12, 2024

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