This $160 backpack is 'just for women' and we’re rolling our eyes forever

Remember when Bic released pens “For Her” with a new sleek design so that ladies don’t ~break a nail~ when they attempt to write, you know, recipes and stuff?

How about when someone found women’s hand tools that came with “contoured design” for our feminine grip and a “fashion colour.” (Thank goodness for that! How else would we break through the glass ceiling without our pink/purple hammers?)

Both of these along with multiple other pointlessly gendered products have been mocked mercilessly on social media. So surely companies have learnt to avoid gendered products and marketing, after all it’s 2017 right?

Wrong, silly woman.

The latest to join the unnecessarily gendered product club is Parker Design, a Kickstarter group that claims to have “reinvented the backpack for women” and is raising money to produce said backpacks.

I was unaware that backpacks were designed solely to sit on the square shoulders of a male but OK, I checked it out.

At first glance, the $160 bag looks alright, stylish even — sleek modern lines, made with vegan leather and a waterproof canvas interior — not unlike some other backpacks already on the market. But then…

Wait a second, is the name of your black leather bag a play on Rosa Parks? Did you just name a fashion accessory after a woman whom the United States Congress has dubbed “the first lady of civil rights?”

Or uh, maybe after Rose Pak, the iconic San Francisco activist?

OK — to be fair, the “Pak” apparently stands for Parker Act of Kindness, which is an initiative founded by the designers. But you can see how it might ruffle some feathers.

Even if the name happens to just be a coincidence, its features’ descriptions may raise a few eyebrows.

The pack boasts features like a “reach-in hand pocket, so you always know where your cell phone is when your girlfriends text for happy hour;” a “top handle, so you can grab and go in a hurry when 5:00 hits on a Friday” (presumably to meet your girls for happy hour); and a “berry waterproof canvas liner, so you remember to brighten your day.”

I’m gonna go out on a limb and say nothing in the men’s fashion sphere has ever been marketed with a “berry waterproof canvas liner” so he can remember to brighten his day, yet somehow companies believe this type of lingo will appeal to women.

Amidst its array of features, the Rosa Pak also provides one particularly powerful one.

What bad days? The stylish and organizational power of this pack alone will combat even the worst of them!

Tell that to the struggling female entrepreneur fighting to be taken seriously or for equal pay to her male counterparts, or to the university student carrying her laptop to school for a presentation after working two jobs.

To be fair, the Rosa Pak doesn’t seem to be poorly designed, just poorly marketed. It comes equipped with a padded 15″ laptop sleeve, multiple pockets and two water bottle pockets. Additionally, $5 from every sale will go towards the Parker Act of Kindness (PAK) fund where one act of kindness will be performed each month.

It seems counterintuitive, though, that a bag “designed for the modern woman” comes packing plenty of outdated feminine tropes.

All that seems to be missing from the Rosa Pak is a big, strong man to carry it for us.

What do you think of the Rosa Pak? Let us know by tweeting us @YahooStyleCA.