The 7 Coolest Makeup Trends to Get You Through The Winter
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Now that we’re in the thick of winter, it’s time to substitute summer makeup staples for full-coverage formulas. While trends like warm brown color palettes or smoky eye looks are mainstays in our beauty rotation, lighter hues and glittery accents are quickly emerging as winter staples.
If the runways or TikTok are any indication, anticipation for the snowfall and sparkling lights of the winter season is manifesting in our approach to beauty, particularly makeup. So, if you're looking for inspiration for a holiday party or simply want to revamp your everyday look, we’ve compiled a list of some of the hottest makeup trends and products to invest in before the season ends.
Ice Princess Makeup
If you’re looking forward to the snow, this makeup trend is for you. Iridescent hues began trending earlier this year, but now the glittery pearl shades are really taking center stage. The trend has recently gained traction on TikTok, largely thanks to makeup artist Alissa Janay's tutorial on the icy makeup look. The video has amassed over one million views and more than 200,000 likes. This frosty finish is easy to achieve through highlighters, eyeshadows, and even lip gloss shades.
Vision Flush Glow
Interstellar Highlighter Topper
Match Stix Shimmer Skinstick
Cherry Reds
Red has always been a staple color for the cooler months to mark the start of the holiday season. This year, the classic red that we know and love is taking a backseat to a deeper, more sultry burgundy shade. Cherry red is her name, and the shade is surprisingly easy to incorporate into your makeup routines. Try swapping out your red lipstick shade for a darker option, or try a deep burgundy eyeshadow look.
Matte Revolution Hydrating Lipstick
Eye Shadow
Major Volume Plumping Lip Gloss
“I’m Cold” Blush
Even though braving the season’s wind chill can be brutal, the rosy tint left on your cheeks and nose afterward is a welcome surprise. Beauty lovers on TikTok are using blush to maintain the look throughout the day, coining the phrase, “I'm Cold Makeup.” By applying a deep pink blush across your cheeks and on the tip of your nose, you can have the perfect rosy finish that looks like you just came in from being out in the cold.
Unreal Liquid Blush
Pocket Blush
Flush Balm
Winter Espresso
Sabrina Carpenter’s “Espresso” may have been the song of the summer, but the warm brown coffee color palette is also what will sustain us through the winter months. From brown glosses and lipsticks to chocolatey eyeshadows, espresso brown tones quickly warm up your makeup look, providing a toasty, comforting finish.
Hydrating Lip Treatment Oil
Gloss Bomb Stix
The Chocolates Palette
Powder Blue Eyeshadow
Blue shades are popular regardless of the season. With the icy winter weather upon us, powder blue shades are bound to take over. Reminiscent of ‘90s eyeshadow looks, this pale blue color adds a chic and subtle pop of color.
Lid Joy Matte Liquid Eyeshadow
Skywash transparent Matte Eyeshadow Tint
Diorshow Mono Couleur
Grunge Chic
Once winter rolls around, the vibrant colors and golden tones of the summer are often cast aside in favor of darker shades. Thanks to the recent popularization of the early 2000s indie sleaze fashion trend dominating runways, edgy and grunge makeup looks are making their way to the forefront of beauty. That means the smoky shadows, deep lipstick shades, and thick eyeliners are back in full effect.
Ethereal Eyes Eyeshadow Palette
Stay All Day Waterproof Liquid Eye Liner
Mothership I: Subliminal
Icy Glow Skin
If you frequently find yourself scrolling through skin care TikTok, you’ve likely heard the term “glass skin,” a trend promoting hydrated, dewy skin. This winter is all about glass makeup. Don’t be so quick to swap out your transparent foundations and skin tints for matte formulas because, similar to the skin care trend, this makeup look highlights glowing, glossy finishes. This look is easy to achieve and quickly elevates even the simplest makeup routine. Try topping your eyeshadow look with a clear gloss or using a more reflective highlighter shade for a glassy topper, almost like you’re glowing from within.
Healthy Glow Foundation Hydration and Longwear
Triclone Skin Tech Foundation
Luminous Silk Perfect Glow Flawless Oil-Free Foundation
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