The 129 Best Amazon Black Friday Deals Up to 78% Off: Apple, Dyson, and Coach

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InStyle / Amazon

InStyle / Amazon

Grab your credit card: Black Friday 2024 is in full swing, and Amazon is a treasure trove of incredible deals. Amazon dropped Black Friday sales spanning virtually every department, and I handpicked the 119 best discounts you can’t pass up. The kicker? Prices start at just $4.

Don’t wait to get your hands on rare markdowns from fan-favorite brands including Apple, Dyson, Coach, Laneige and more for up to 78 percent off. Below, you’ll find closet staples, beauty bag must-haves, cozy home finds, and jaw-dropping tech sales.

Best Amazon Black Friday Deals Overall

Cosrx Snail Mucin Power Repairing Essence Serum

Amazon

Amazon

Considering Amazon is brimming with deals, I curated the 10 absolute best sales you’ll want to grab first. Above, shop gift-worthy Apple devices such as the highly coveted Apple AirPods 4 and AirPods Pro 2. In the fashion department, score designer deals on a Coach bag and Calvin Klein bra. Plus, don’t miss markdowns on a Dyson vacuum and my secret to glass skin.

Amazon

Amazon

Best Amazon Black Friday Fashion Deals

Curate the perfect capsule wardrobe thanks to Amazon’s epic discounts on quality fashion pieces like Oprah-loved jeans, back-smoothing bras, and a perfectly snuggly sweater. Browse through the best picks below, including a pullover for under $10 (yes, you read that right).

Anrabess Oversized Crewneck Sweater

Amazon

Amazon

Nothing screams winter like a chunky sweater, and this Anrabess option is the quintessential pick. Available in 28 colors, the pullover can be paired with practically anything in your cold-weather wardrobe.

Playtex 18-Hour Ultimate Lift Wireless Bra

Amazon

Amazon

As its name suggests, this Playtex bra delivers the ultimate support, and it’s sure to become your new go-to pick. It features supportive panels, moisture-wicking fabric, and cushioned straps for all-day comfort.

NYDJ Ami Skinny Jeans

Amazon

Amazon

Oprah is a fan of NYDJ jeans, and you will be, too, thanks to this Ami Skinny pair. The bottoms boast a snug, flattering fit and classic mid-rise waistline. Just be warned: The timeless jeans may just become your new ol’ reliables.

Levi's Ribcage Straight Ankle Jeans

Amazon

Amazon

More cart-worthy denim, the Levi's Ribcage Straight Ankle Jeans are on major markdown ahead of winter. They have a high-rise waist and straight fit through the hips and thighs—not too tight nor too baggy. Score the pair in this versatile medium wash or 14 additional colors.

Hanes EcoSmart Crewneck Sweatshirt

Amazon

Amazon

A simple sweatshirt is a year-round wardrobe staple, and this Hanes pick is the perfect choice. It's made with a cozy, mid-weight fleece, making it a must-have for layering this season. Between us, I’m snagging it in multiple styles while it’s still less than $10.

Warner’s Easy Does It Smoothing Wireless Bra

Amazon

Amazon

If you’re wearing a bra daily, a seamless, comfortable style is non-negotiable. This lightly lined Warner’s option provides ample support, plus a sleek, streamlined look below any top.

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Amazon

Best Amazon Black Friday Beauty Deals

When was the last time you overhauled your beauty regimen? Take Amazon’s Black Friday sales as your sign to score life-changing products like the Dyson Corrale, viral Laneige Lip Sleeping Mask, smoothing skin care, and celebrity-approved makeup. Did I mention prices start at $5?

Dyson Corrale Hair Straightener

Amazon

Amazon

A cordless hair straightener is a little luxury that makes getting ready easier. The Dyson Corrale is powered by a chargeable battery that offers up to 30 minutes of styling at a time. Not only is this tool convenient, but it also has rounded edges so you can create glamorous waves in addition to sleek, straight styles.

L’Oréal Paris True Match Lumi Glotion

Amazon

Amazon

Illuminating drops are one of the most versatile products you can have in your makeup bag, and it doesn’t hurt when a certain formula has Martha Stewart’s stamp of approval. The L’Oréal Paris Lumi Glotion has a lightweight, non-greasy texture, making it suitable for different skin types. Mix it into your foundation for a hint of radiance, or apply it to the high points of your face as a subtle highlighter.

Laneige Lip Sleeping Mask

Amazon

Amazon

You’ve definitely seen this lip mask on your social media feed—and for good reason. It has a rich, creamy formula that deeply hydrates the lips and heals the flaky, chapped skin for hours. Its glossy finish never becomes sticky, making it perfect for the daytime or right before bed.

CeraVe Skin Renewing Night Cream

Amazon

Amazon

This CeraVe night cream is rich and hydrating at a fraction of the cost of luxury options. It’s loaded with niacinamide, peptides, and hyaluronic acid, which work harmoniously to smooth and soften your complexion while supporting a healthy skin barrier. Bonus: It doesn’t leave a greasy film behind.

Maybelline Lash Sensational Sky High Mascara

Amazon

Amazon

Thanks to its long, narrow brush, this Maybelline mascara grips your lashes at the roots, lifting and separating them for a beautiful, fanned-out finish. It creates noticeable length and clean, non-clumpy volume, and remains smudge-free all day.

Revlon One Step Hair Dryer

Amazon

Amazon

If you love the results of a professional bouncy blowout, but can’t seem to manage a round brush and hair dryer at home, then it’s time to treat yourself to the Revlon One Step. The hot brush combines both tools into one, allowing you to seamlessly dry your hair while creating a voluminous look.

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Amazon

Best Amazon Black Friday Apple Deals

Treat yourself or a lucky loved one to wishlist Apple devices while they’re on rare markdown this Black Friday. You can score the Apple AirPods Pro 2 earbuds, AirPods Max Wireless Headphones, a handy AirTag and more for a limited time only.

Apple AirPods Pro 2

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Amazon

Treat yourself to the Apple AirPods 2 while they’re on sale for their lowest price ever. The bluetooth earbuds offer noise cancellation, transparency mode, and adaptive audio for easy listening on the go.

Apple AirTag

Amazon

Amazon

Never lose sight of your keys, wallet, or other valuables with the help of the Apple AirTag. The handy bluetooth tracking device has been my saving grace more times than I’d care to admit, and it’s an absolute must if you’re traveling this holiday season.

Apple AirPods Max Wireless Headphones

Amazon

Amazon

The Apple AirPods Max over-ear headphones offer a top-quality user audio experience, allowing you to switch between noise-canceling mode and transparency mode depending on your environment. The comfortable fit, chic yet minimalistic design, and 20-hour battery life are among the top perks.

Apple Watch Series 10

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Amazon

The Apple Watch Series 10 tracks standard health insights, like heart rate, respiratory rate, sleep, and menstrual cycle, as well as more in-depth stats, like understanding the intensity of your workouts, predicting ovulation periods, and detecting falls. Plus, it has a thinner and lighter face that can be used to text, call, receive notifications, and more.

Apple iPad Pro 11-Inch

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Amazon

Apple’s thinnest tablet model yet, the Apple iPad Pro 11-Inch has a large screen size and the functionality of a MacBook Pro; it’s equipped with an M4 chip and 9-core CPU—hardware that supports applications like those in Adobe’s Creative Suite.

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Amazon

Best Amazon Black Friday Skin Care Deals

If a smoother, firmer, younger-looking complexion is your goal, then the following skin care sales need a place in your shopping cart. Snag a wrinkle-erasing red light therapy wand, toning retinol cream, and K-beauty eye cream among other fan-favorite formulas.

Solawave Facial Wand and Renew Complex Serum Bundle

Amazon

Amazon

This magical facial wand uses four skin-enhancing functions to promote a smoother, firmer complexion. It employs red light therapy to rejuvenate your skin, galvanic current to encourage product absorption, warming to soothe skin and reduce hyperpigmentation, and massaging to reduce puffiness. The results? A radiant complexion with minimized wrinkles, fine lines, blemishes, and dark circles.

CeraVe Moisturizing Cream

Amazon

Amazon

Very few skin care products are a universal solution for virtually every skin type, but this moisturizing cream from CeraVe is one of them. Intended for use on the face and body, the rich ceramide- and hyaluronic acid-infused cream delivers hydration and all-over softness without a greasy or sticky feel. Whether you have dry spots on your face, itchiness on your elbows, or irritation due to active skincare products, this formula addresses it all.

Nature Well Retinol Advanced Moisture Cream

Amazon

Amazon

This retinol cream from Nature Well smooths the skin and reduces signs of aging, and it’s made with coconut and grapeseed oils for an added boost of hydration. Plus, you can apply the cream from head to toe, so your whole body can reap the benefits. Yes, please!

Cosrx Snail Peptide Eye Cream

Amazon

Amazon

Don’t be alarmed by the key ingredient in this transformative eye cream: snail mucin. The unexpected component hydrates and tightens the skin, leaving your under eyes soft and plump.

CeraVe Resurfacing Retinol Serum

Amazon

Amazon

This fragrance- and paraben-free retinol serum is gentle enough for sensitive skin but effective enough to fade acne scars and dark spots and soften fine lines. With continuous use, the serum will brighten, smooth, and evens out your complexion.

Truskin Vitamin C Serum

Amazon

Amazon

With more than 96,000 five-star ratings and 10,000 purchases in the past month alone, the TruSkin Vitamin C Serum is clearly loved by shoppers. In addition to vitamin C, it’s made with hyaluronic acid, vitamin E, aloe vera, and jojoba oil to reduce fine lines and fade dark spots, ultimately brightening and smoothing out the skin.

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Amazon

Best Amazon Black Friday Designer Fashion Deals

The only thing better than fashion deals? Designer fashion deals. Score markdowns from premium brands including timeless Coach ballet flats, timeless NYDJ jeans, and versatile Vince sneakers. You can even shop a discounted luxury gown if you act quickly.

Coach Abigail Ballet Flats

Amazon

Amazon

These classic black leather ballet flats from Coach effortlessly blend comfort and style. Pair them with everything from your favorite jeans to the mini skirt you can’t stop wearing—there’s really no wrong way to style them.

NYDJ Barbara Bootcut Jeans

Amazon

Amazon

Elevate your denim collection with the Barbara Bootcut Jeans from Oprah’s go-to brand NYDJ. The versatile bottoms have a snug, flattering fit through the thighs and a subtle bootcut flare for an added element of style.

Coach Leather Willow Bucket Bag

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Amazon

The hunt for your next everyday black purse is officially over. Coach’s leather Willow bucket bag features gorgeous gold hardware and a detachable strap that you can customize as either a shoulder or crossbody bag, depending on the day.

Calvin Klein Modern Cotton Triangle Bralette

Amazon

Amazon

Everyone needs a good wireless bralette, and this Calvin Klein style is iconic for a reason. Made from premium cotton with silky modal, the cups are extremely soft, breathable, and lightweight, while the logo band offers enough stretch and support to keep you lifted and comfortable.

Gloria Vanderbilt Classic Tapered Amanda Jeans

Amazon

Amazon

These tapered jeans fall between a straight-leg silhouette and skinny jeans with a high-rise waistband that hits right at the natural waist on most people. Plus, they come in three inseam lengths and a myriad of washes, so you’re bound to find a version that works for you and your closet.

Vince Warren Platform Sneakers

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Amazon

Thanks to a two-inch platform, these Vince sneakers instantly add height and cushion to every step. The slip-on design is sleek and ultra-convenient, too.

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Amazon

Best Amazon Black Friday Shoe Deals

No outfit is complete without the perfect shoes, and the following pairs are calling your name. Browse through snuggly slippers from the Ugg family and oh-so-stylish New Balance sneakers, along with Oprah-approved slippers and the tennis shoes Hollywood won’t stop wearing.

Koolaburra by Ugg Lezly Slippers

Amazon

Amazon

I can't think of better kicks for a cozy winter night than these suede Lezly slippers from Ugg’s sister brand. The slip-on shoes deliver a laid-back luxury look, while their toasty wool and faux fur lining provide the ultimate comfort.

New Balance 515 V3 Sneakers

Amazon

Amazon

If you have enough pairs of plain white sneakers, consider this New Balance style that comes in plenty of color combinations with a retro-inspired design. Shoppers love how lightweight and comfortable these are, especially for walking hours at a time.

Adidas Grand Court Sneakers

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Amazon

With almost 3,000 five-star ratings, these tennis shoes are shopper-loved thanks to their comfort and quality. Made with plush cushioning, the Grand Court 2.0 sneakers keep you comfortable for miles.

Dearfoams Hannah Knit Clog Slippers

Amazon

Amazon

An Oprah-approved slipper? I’m sold. Talk about elevating your lounge look, they’re perfect for Après-ski or chilling around the house.

Adidas Stan Smith Sneakers

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Amazon

There's a reason celebs like Meghan Markle and Amal Clooney sport these Adidas sneakers all year round. They're comfortable, stylish, and go with everything. Plus, they come in so many styles and colors, so you're sure to find one that fits your outfit rotation.

Tretorn Nylite Sneakers

Amazon

Amazon

These are totally ‘80s in the best way. This nostalgic Tretorn sneaker is back and making quite the style statement this season. Just ask Reese Witherspoon, who sports the functional-yet-fashion brand on repeat. Did I mention this pair is currently at its lowest price in the past 30 days?

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Amazon

Best Amazon Black Friday Hair Care Deals

Give your locks some love with Amazon’s epic selection of hair care sales. Below, browse through cart-worthy finds such as the travel-friendly Kitsch Shampoo Bar, shopper-loved Shark blow dryer, and a luxe argan oil treatment to name a few.

Kitsch Rice Water Shampoo Bar

Amazon

Amazon

The Kitsch Rice Water Shampoo Bar allows you to tackle two concerns with one pocket-sized product. Eco-conscious shoppers will appreciate how the 100 percent compostable bar reduces plastic use. Meanwhile, protein-rich ingredients like rice water help make strands stronger and thicker.

Nutrafol Root Purifier Shampoo

Amazon

Amazon

Nutrafol's root-purifying product is an everyday cleansing shampoo that tackles pesky scalp flakes and dryness, plus removes excess oil and buildup. As a result, it promotes stronger, longer, healthier hair. Not to mention, it’s safe to use on thinning or color-treated strands.

Shark HyperAir Ionic Blow Dryer

Amazon

Amazon

There's a reason this Shark hair dryer is adored by shoppers. It dries hair incredibly fast with zero heat damage (thanks, ionized air), plus you can bundle it with time-saving attachments like a concentrator or styling brush. Say hello to silky, bouncy, frizz-free strands.

Ogx Renewing Argan Oil Spray

Amazon

Amazon

Made from cold-pressed Moroccan argan oil, this hairspray will give your locks major shine while mending split ends and taming frizz and flyaways. Despite the rich hydration, this dry oil doesn’t leave hair greasy or weighed down. Did I mention it smells amazing, too?

Kristen Ess Titanium 3-in-1 Flat Iron

Amazon

Amazon

Use this flat iron to create four gorgeous hairstyles: sleek straight, S-waves, flat iron waves, and polished curls. The hot tool has a digital display, four temperature pre-sets, a rounded body (which makes it easier to create curls and waves), heat-resistant cap, and floating plates made from titanium, which will help reduce frizz and add shine to the hair.

Kitsch Rosemary and Biotin Shampoo Bar

Amazon

Amazon

Newsflash: Shampoo bars are better for the environment and great for your hair. This popular Kitsch pick is formulated with rosemary and biotin to promote hair growth and scalp health.

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Amazon

Best Amazon Black Friday Gift Deals

Now is prime time to kickstart your holiday shopping thanks to Amazon’s selection of discounted, giftable gems. Snag cozy finds anyone on your list will love like this festive Yankee Candle, Oprah-loved Cozy Earth pajamas, and snuggly Amazon Essentials robe.

Mali + Lili Lola Beauty Bag Duo

Amazon

Amazon

When Oprah gives her stamp of approval, I listen. This ultra-chic makeup bag duo is really everything you could ask for in a travel essential. Made out of vegan leather, it features a drawstring bag and compact pouch that's perfect for your makeup must-haves. It’s available in 10 colors and can even double as a crossbody bag.

Yankee Candle Balsam and Cedar Large Glass Candle

Amazon

Amazon

This seasonal Yankee candle combines fresh pine and cedar wood with a blend of balsam and juniper berry, giving it a festive twist. It’s made from premium-grade wax and has a burn time of 110 to 150 hours.

Benevolence LA Travel Jewelry Case

Amazon

Amazon

Safely stow your precious jewels in this Oprah-approved travel jewelry case that prevents dreaded tangling and mismatching. The inside features an earring compartment, several organizer slots and pockets, and even a handy mirror.

Cozy Earth Woven Long-Sleeve Pajama Set

Amazon

Amazon

There’s a reason so many Amazon shoppers and Oprah love this pajama set: It's super soft and cozy, thanks to its rayon and Tencel fabric blend. The long-sleeve top and bottoms also have a relaxed fit and are slightly oversized for extra comfort.

NY Threads Premium Plush Robe

Amazon

Amazon

A robe makes for a foolproof gift, and this plush style is definitely worth buying. It’s available in more than 10 colors and has a mid-length silhouette that’s perfect for lounging around the house.

Kate Spade New York Set in Stone Hinged Bangle

Amazon

Amazon

This Kate Spade bangle comes in yellow, white, and rose gold finishes with various gemstone inserts. Simple and chic, it can be worn alone or stacked with other bracelets for a more dramatic look.

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Amazon

Best Amazon Black Friday Home and Tech Deals

Be sure to explore Amazon’s home and tech offerings, which include the time-saving Bissell Little Green Multi-Purpose Cleaner, a nifty electric spin scrubber, and the Hatch Restore 2 Alarm clock that will transform the way you wake up. Browse through the full selection of major markdowns below before heading to checkout.

Bissell Little Green Multi-Purpose Cleaner

Amazon

Amazon

With its vacuum suction, large capacity, and included Spot and Stain cleaning formula, this Bissell multi-purpose carpet and upholstery cleaner tackles stains and messes in minutes.

iRobot Roomba Vacuum

Amazon

Amazon

Make chores a breeze with the iRobot Roomba Vacuum, which has a three-stage cleaning system and adaptive sensors. With the press of a button, it works on carpet, wood, and hard flooring, weaving around furniture to collect dust, dirt, and debris.

YKYI Electric Spin Scrubber

Amazon

Amazon

Perfect for hard-to-reach spaces in the bathroom and kitchen, the YKYI Electric Spin Scrubber comes with eight removable brush heads, an adjustable handle, and three speeds. Not to mention, more than 2,000 shoppers purchased it in the past month, per Amazon.

Fullstar All-in-1 Vegetable Chopper

Amazon

Amazon

Chopping is often the most time consuming part of preparing a meal, but not with this versatile tool. It comes with five interchangeable blades that allow you to dice, slice, and even julienne your veggies with ease. Plus, everything lands in a large-capacity container for easy storage and cleanup.

Lodge Enamaled Cast Iron Dutch Oven

Amazon

Amazon

Enameled cast iron holds heat like no other material, and this Lodge dutch oven is safe to use at up to 500 degrees Fahrenheit. It can cook anything from short ribs to an artisan bread loaf perfectly, and it comes in 19 gorgeous colors that are sure to complement any kitchen decor.

Shark NV360 Navigator Lift-Away Deluxe Upright Vacuum

Amazon

Amazon

In addition to super powerful suction that works equally well on carpets and hardwood floors, this Shark vacuum has anti-allergen technology complete with a HEPA filter to seal away dust and dander that might irritate airways. And when you want to clean stairs, dark corners, or even around ceiling fans, you can just lift off the dust cup and use the handy hose attachments.

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Run to Amazon to score these epic Black Friday deals ASAP—sales won’t last long.

Medix 5.5 Retinol Body Lotion

Amazon

Amazon

Apple AirTag Four Pack

Amazon

Amazon

Calvin Klein Modern Cotton Wireless Bralette

Amazon

Amazon

Ninja Creami Ice Cream Maker

Amazon

Amazon

Hanes EcoSmart Sweatpants

Amazon

Amazon

When is Amazon Black Friday?

This year, Black Friday is on November 29, the day after Thanksgiving, but Amazon’s Black Friday sales started as early as Thursday, November 21. You’ll want to act fast to score major savings on early Amazon deals now before they end.

When does Black Friday end on Amazon?

Amazon’s Black Friday sale runs from November 21 through November 29. Then, the retailer will release Cyber Monday deals from November 29 through December 2. Just remember: Not all markdowns will last for the duration of the event; many will only be available for a day—and in some cases, only a few hours. So, shop the picks that catch your eye fast.

How long is Amazon Black Friday?

Amazon’s official Black Friday 2024 sale ends on November 29. So, be sure to grab your favorite finds soon. To take full advantage of the retailer’s saving event, log into your Prime account or sign up for a free 30-day trial for access to exclusive deals and fast shipping.

How I Picked the Best Amazon Black Friday Deals

The best Amazon Black Friday deals were curated based on the most impressive sales. You’ll find markdowns on fan-favorite brands including Coach, Dyson, and Apple. The top discounts also include editor-loved picks we’ve tested in-house, celebrity-approved items, rare deals, and products that are marked down to their lowest prices of the year.

Kyra Surgent is a shopping writer at InStyle who’s specialized in all things Amazon for three years. She covers celebrity-worn styles, seasonal trends, and designer deals for less. Surgent has tested hundreds of Amazon products to expertly source the best sales.