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A $250,000 Bottle of Nail Polish. For Real

August 7, 2012

I'm completely nail obsessed.

If there is a new color, I've got to have it. If there is a new trend, I must master it. So when the subject line: "The World's Most Expensive Nail Polish" popped up in my email inbox today, I was giddy to click and find out what could possibly make it so pricey.

Related: 10 Best Nail Art Ideas You Haven't Tried Yet

Would it be liquid gold? Or contain micro-pearls? Turns out Azature, the world's "black diamond king," created a nail polish that contains black diamonds -- 267 carats worth, to be exact, which is what makes this bottle of polish cost a staggering $250,000.

I'm going to go and take a wild guess here, but my gut's saying that not even "the one percent" is going to spend a chunk of their hefty tax refunds on this bottle of black diamond-filled polish.

Related: Is Your Manicure Ruining Your Nails?

And it seems like even Azature agrees. They only made one bottle of the stuff. And lucky for us common folk, they made skads more glitter-filled copycat bottles, priced at a much more reasonable $25.

What do you think? Is this clever marketing or just a silly stunt?

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