The beloved songstress, 33, believes that she's creating music for an older population that is avidly working on themselves, rather than younger folks who spend their time on the popular video-focused social networking site.
"The 30- and 40-year-olds who are all committing to themselves and doing therapy, that’s my vibe, ’cause that’s what I was doing," she explained in a conversation with Zane Lowe for Apple Music earlier this week. "So I’m more concerned with how this record can help them.”
In fact, Adele hopes that young people don't listen to the music, because they may not be able to handle or comprehend the intense level of emotion involved.
"I don’t want 12-year-olds listening to this record," she continued. "It’s a bit too deep.”
The issue of appealing to a younger population came up frequently during the production of 30, Adele's latest album that largely deals with the singer's 2019 split from her husband, Simon Konecki, with whom she has a 9-year-old son, Angelo.
“As we were wrapping it up with the mixing and all that, the conversation of TikTok came up a lot,” the singer told Lowe. “So I’m like, Tik-a-Tok-a-Who? They’re like, ‘We’ve really gotta make sure that these 14-year-olds know who you are.’ I’m like, ‘But they’ve all got moms. They’ve all got moms and they’ve definitely been growing up listening to my music, these 14-year-olds and stuff like that.’”
Instead, Adele hopes to create music for people who can identify with her struggles.
“If everyone’s making music for the TikTok, who’s making music for my generation? Who’s making the music for my peers? I will do that job, gladly," she explained. “I’d rather cater to people that are on my level in terms of the amount of time we’ve spent on Earth and all the things we’ve been through."
In addition to creating music for people who are undergoing therapy, Adele is equally committed to her own pursuit of better mental health. Her therapist advised her to "sit with my little 7-year-old self. Because she was left on her own. And I needed to go sit with her and really address how I felt when I was growing up," she told Vogue last month.
She also described her mental health journey as "a lot of sound baths. It was a lot of meditation. It was a lot of therapy. And a lot of time spent on my own," she shared. She also relied on her time in the gym as a vital tool for stress relief. “It became my time. I realized that when I was working out, I didn’t have any anxiety."