Aerie's new campaign features models with disabilities, and the internet is so obsessed
Aerie is continuing its mission of celebrating real beauty.
The American Eagle brand’s latest campaign for its intimate apparel line features models with various conditions, such as Type 1 diabetes, vitiligo, Down syndrome, fibromyalgia, cancer, and more.
a model who looks like me! @Aerie is doing something so special! i have never seen true diversity of age, ethnicity, ability, and size from a company in my life! this is representation! pic.twitter.com/Rzzt5N504s
— the saddest potato (@pillypiIar) July 11, 2018
@Aerie just sneakily released some of my photos!
Look at this disability representation people!!! Also look at me because I cant believe it's actually me so yeah pic.twitter.com/nfhaBrKqHX— abby sams 🦈 (@abby__sams) July 10, 2018
👏🏼👏🏼👏🏼👏🏼👏🏼
I LOVE that her CGM/pump are on full display in both shots and that the #AerieReal campaign features REAL women with REAL bodies… including the pancreatically-challenged ones 😍😍 https://t.co/NaXf5aPPsh— Diabetes Babes (@DiabetesBabes) July 11, 2018
Y’all, Aerie launched their new line with SO many diverse models! People of all races, ages and abilities are represented (and that’s just what is visible!!) Each model is so different from the next and they all look so beautiful! There’s even a model with body hair! #AerieReal pic.twitter.com/zbhbUkRBdU
— Kelly-Ann (@kellyann_deline) July 11, 2018
@Aerie also had a gal with an Ostomy, Type 1 Diabetes, Vitiligo, arm crutches
(1/?) pic.twitter.com/H2LUUxQa4k— abby sams 🦈 (@abby__sams) July 10, 2018
The thread has some wonderful examples of girls with wheelchairs, Down syndrome, cancer survivors, ostomies, diabetes, etc.
More examples: trans models, open heart surgery scars, shaved head, tattoos, and older models in general.
A+ for girl power & body positivity. #AerieReal pic.twitter.com/W90t84HQrd
— 𝐃𝐀𝐍𝐈 𝐃𝐎𝐍𝐎𝐕𝐀𝐍 (@danidonovan) July 11, 2018
A cancer survivor, down syndrome paralympian, me, and fibromyalgia (+ body hair). Their work in chronic illness and disability representation this campaign was REAL and AMAZING.
(2/2) pic.twitter.com/J9LejjTaWU— abby sams 🦈 (@abby__sams) July 10, 2018
Not only are the women featured in the advertisements, but they’re also the models on the website for the articles of clothing.
The beautiful images — which send an even more beautiful message — are receiving praise on social media, as many women are seeing themselves represented by a mainstream fashion brand.
Use to work for American eagle where they had an aerie they started this campaign a while ago but now they are REALLY showing more representation 👏👏👏 pushing the limits and changing the world little by little 😎
— political geek (@politicalgeek13) July 11, 2018
This is amazing and so refreshing to see. Lots of love from a chronic lymie 💚
— APalerShadeOfBeauty (@APSOB) July 11, 2018
Absolutely amazing! The confidence of these ladies leaks out of the screen! Fantastic photos, beautifully taken showing ladies being their true selves 💗
— Its Saco (@itssaco) July 11, 2018
Evelyn McConnell, 17, who uses a wheelchair, tells Yahoo Lifestyle that while she wants to see people who look like her in the media, she rarely does. “Seeing someone who looks like me modeling for a prominent clothing brand is more special than I could ever explain. It reminds me that there are no limits on what I can do with my future,” she says.
Read more from Yahoo Lifestyle:
• Ridiculously revealing slit highlighted this model’s cellulite on the red carpet
• Iskra Lawrence on shutting down body shamers: ‘You can’t think your body is your enemy when it’s your home’
• Iskra Lawrence corrects headline calling her plus-size
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