AI beds and sleep labs: Some luxury hotels are charging more than $1,000 a night for good sleep
Some luxury hotels are offering amenities that promise a restful slumber.
Equinox Hotel plans to launch in-house doctor-led studies in a coming sleep lab.
Park Hyatt New York's Sleep Suites have AI-equipped beds for about $1,200 per night.
Forget "I'll sleep when I'm dead." These days, it's all about sleeping on vacation — with the help of AI beds, hotel science labs, and even crystals.
Travelers are increasingly seeking a good night's rest, so much so that one in four book slumber-enhancing treatments, while 70% of luxury guests reserve hotels with sleep amenities, Hilton said in a 2025 trends report.
The idea may seem counterintuitive — why travel to a new destination just to snooze in?
The answer: We're all a bit shut-eye-deprived. In 2024, McKinsey called sleep the "second-highest health and wellness priority," giving rise to biohacks like the "sleepy girl mocktail" and smart rings that track nightly hibernation patterns.
For some, the quest for superior slumber commands no vacation days, even on vacation. So, to capitalize on the trend, luxury hotels are increasingly selling the promise of better rest.
High-tech repose
On New York City's Billionaires' Row, Park Hyatt New York is taking a "Jetsons"-like approach by using sleep-tech company Bryte's AI-enhanced king mattresses.
By scanning the bedside QR code, guests in the hotel's Sleep Suites can adjust the bed's firmness, fall asleep to meditative pulses synced to soothing sounds, or use the pulses to awaken gently. The cushions also shift support throughout the night according to how the user sleeps, mitigating pain, according to Bryte.
You could buy one for $4,400 — or pay about $1,200 for a night in the Sleep Suite.
It's a $300 surcharge compared to Park Hyatt New York's standard rooms. The high-tech accommodations saw an 89% occupancy rate in 2024, a 10% increase from the year prior, a spokesperson for the hotel told Business Insider.
The mattresses are also available in the property's newest apartment-like three-bedroom suite, which costs $50,000 a night.
For those who prefer a clinical approach, the nearby Equinox Hotel is working with sleep scientist Matthew Walker to establish on-site "sleep lab" studies where guests can participate.
The luxury hotel's slumber-focused amenities already include supplement mini-bars with sleep aids, split duvets, p.m. soaps, and a "dark, quiet, cool" setting that blacks out the room and drops the temperature to 66 degrees.
Expect these to be further optimized. Chris Norton, the CEO of Equinox Hotels, told BI that it's also working with tech companies to further fine-tune guests' REM cycles, be it through lights, temperatures, and sounds.
"It was less about sleep tourism than making sure we made the quality of sleep a major ingredient in the quality of your hotel stay," Norton said. "The ultimate goal is to make sure when you hear our brand name, you say, 'best sleep ever.'"
New retreat, new you
In Arizona, the growing focus on superior respite has led luxury wellness resort Castle Hot Springs to launch a "soak and slumber" package.
The $2,470-per-night program — for two people and a minimum of four nights — provides the hibernation-hungry with perks like a session with a wellness curator, spa credit, and sleep provisions such as CBD body butter and nighttime tea.
Kevin Maguire, the property's general manager, told BI that the add-on has booked "fairly well," often by people who've recently undergone a major life change such as a graduation, medical recovery, or divorce.
"I don't want to say they're looking for the cure, but they want to have the information," Maguire said.
Individuals who want more insight can also attend sleep retreats, a trend Hilton is now capitalizing on.
In 2024, Waldorf Astoria Grand Wailea inaugurated Hilton's first sleep retreat — think lectures, spa treatments, and Oura ring analyses — led by sleep scientist Rebecca Robbins.
That same year, the luxury Hawaii resort also launched $1,210-per-night wellness rooms with amenities like Therabody meditation goggles, white noise machines, and deliberately placed crystals to "protect the space and release negative energy," the hotel says.
A spokesperson for Hilton said its next three-night, $600-per-person roost retreat will meet at Conrad Orlando in March — the same month Hilton plans to integrate meditation and sleep app Calm's programs into its guest room TVs.
"The primary reason the majority of people are traveling is to rest and recharge," Amanda Al-Masri, Hilton's vice president of wellness, told BI in late 2024. "Ultimately, we see ourselves as a sleep company."
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