Amazon Black Friday beauty deal: This 'game-changer' anti-aging serum is on sale for under $25

Amazon's Black Friday deals are here — and it's one of best times of the year to stock up on skincare and anti-aging essentials on sale. A vitamin C serum is an anti-aging must-have that everyone over 40 should be using daily. Sunspots, dark circles, dull skin — all can be improved with regular use of the potent antioxidant. And did you also know it also improves the efficacy of sunscreen?

While a vitamin C serum is rich in benefits, it can be tricky to find one that works with your skin. I test beauty products for a living, but even I have had trouble finding the perfect, non-irritating vitamin C serum. After doing some research, I decided to give Amazon Canada's All Natural Advice (ANA) Vitamin C Serum — which is currently marked down to $24.

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It has over 17,000 five-star reviews and contains hydrating hyaluronic acid and skin-nourishing vitamin E — I was sold. Did it irritate my skin like past serums had? Is it really the “game changer” for skincare that reviewers say it is? Read my honest take below to find out, plus more of the best Amazon Black Friday beauty deals.

Amazon

All Natural Advice Vitamin C Serum

$24$33Save $9

This lightweight vitamin C serum contains hydrating hyaluronic acid, aloe and organic botanicals to help give your face the brightening boost it needs.  

$24 at Amazon

The details

This fast-absorbing, pH-balanced formula is made with concentrated vitamin C, plant-based hyaluronic acid, aloe, vitamin E and organic botanicals. The unique blend helps to replenish the look of your skin without irritating it, making it a great choice for sensitive skin.

The 20 per cent vitamin C solution provides unmatched absorption, so you can get maximum results in terms of improved skin tone and texture.

To use, wash your face and pat it dry. Dispense a small amount into your hand with the dropper or spray applicator provided and apply to your face and neck. The serum can be used both morning and night; just be sure to shake the bottle thoroughly before each use. Always follow the application with a moisturizer.

While the serum is designed for sensitive skin, it is still recommended that you spot-test the product on the back of your hand prior to initial use.

The serum is free of parabens and sulphates and is offered in a generous 60ml bottle.

What I like about it

It's not sticky and smells great: Because the serum is so lightweight, it doesn't sit on top of my skin and isn't sticky to the touch. It absorbs quickly, and moments later, my skin feels soft and smooth. I also like its light citrus scent.

Dropper or spray applicator, you decide: It comes with both a dropper and a spray pump applicator, which I really appreciate. With the spray applicator, I can more easily control how much I dispense, which keeps me from using too much.

My sun spots are fading: Even after a few uses I noticed the sunspots on my face and hands were starting to fade. My son even commented, "Mama, that brown mark on your cheek is going away!"

Room for improvement

Twice daily use?: It says you can use it twice daily, but I find that can be a bit too much for my super-sensitive skin. I sometimes even skip a few days and still have great results.

Sensitive skin? Proceed with caution: While the product is specifically designed for all types of skin, it did take a few days for my sensitive skin to adapt. I found that as long as I was liberal with the moisturizer (this hydrating one from CeraVe is great), especially when I first started using it, my skin adjusted quicker. Also, don't forget your sunscreen!

What other shoppers are saying

⭐️ 4.3/5 stars

💬 27,200+ reviews

🏆 "Game changer"

One Amazon reviewer calls the serum a "game changer for skin care." Since using it, they've noticed a "significant improvement" in the "overall texture" of their skin. With regular use of this "outstanding" product, their skin has felt "smoother, firmer and more youthful."

A 40-something shopper with rosacea and sensitive skin said that within one week of use, they noticed results and reported that their skin had a "great glow" to it. After two weeks, they said their skin was "plumper and healthier," and fine lines on the face and neck were "less noticeable." They did say that when they first started using the serum, they felt a "burning" sensation, but it subsided after about 30 minutes. Once their skin got used to the product, the discomfort disappeared altogether.

Not all sensitive skin users were in love with the serum. One user said that when using it every day, their sensitive skin broke out in "tiny colourless pimples."

One customer was also less than impressed with the spray pump, complaining that it sprayed all over when trying to use it. Another reviewer agreed that the "dropper works better than the spray" for application.

The verdict

The All Natural Advice Vitamin C Serum is lightweight, fast absorbing and smells like an orange grove —all attributes that have me looking forward to using it each morning. It only took a few days for my sensitive skin to adjust, and as long as I remember to moisturize, my skin feels and looks healthy. The best part? My sunspots are actually fading. So, I'd agree that the serum is a skincare "game changer." That said, I would use caution if you have super sensitive skin, applying it sparingly to start.

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The reviews quoted above reflect the most recent versions at the time of publication.

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