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UPDATE: As of July 22, 2021, Amazon has announced that Prime Day in Canada is cancelled. For all the details on the announcement, click here.
Next to major shopping events like Black Friday and Boxing Day, Amazon Prime Day is an event that many bargain hunters look forward to all year. While many shoppers have been eagerly anticipating this year's crop of deals, it looks like Canadians will be waiting a little longer.
Prime Day 2021 is on now and runs until June 22 in markets like the U.S. and U.K., however, on May 7, Amazon Canada announced that due to concern for the well-being and safety of employees in light of the current global pandemic, they would be pausing Prime Day in Canada.
Details about when and if a new date will be announced later this year are still scarce, but we've gathered all the details you need to know, plus how you can still score the best Amazon Prime Day 2021 deals in Canada.
Deals to shop on June 21 - see all deals here
How can I find the best Amazon deals, even with Prime Day postponed in Canada?
Amazon’s shopping pages are broken down into easy to shop sections that give you access to the best daily deals even outside of Prime Day. Under the Deals Store tab, you’ll find each section filled with limited-time offers.
Deals of the Day: Here you’ll find a selection of items that have been marked down for 24 hours.
Lightning Deals: These exclusive sales last for just a few hours, while supplies last. Keep track of the progress bar because once it reaches 100 per cent or time runs out, the discount is over. Prime members receive access to these deals 30 minutes before the public.
Savings & Sales: Find deals on marked-down items available to purchase through Amazon’s vast online marketplace.
Coupons: Get the best prices on the items you know and love with en ever-changing selection of coupons.
Prime Early Access Deals: Shop items on sale before Prime Day with these early discounts.
What is Amazon Prime Day?
Prime Day is Amazon’s biggest and best global shopping event with exclusive deals for Amazon Prime members. The event usually lasts two days, with flash sales and deals of the day to take advantage of for a limited time.
When is Amazon Prime Day 2021 in Canada?
While it normally takes place during the month of July, Prime Day this year has actually been paused in Canada due to the ongoing COVID-19 situation. In the meantime, customers can continue to find and order the products that they need on Amazon.ca since there are still plenty of deals to be found.
How do I access Amazon Prime Day sales in Canada?
Once Prime Day does roll back around, in order to score deals you'll have to be signed up for Amazon Prime. If you’re not already a member, you can enrol in a 30-day free trial that gives you all of the benefits of a Prime membership, like free two-day shipping, access to Prime Video original TV shows and movies, and free e-book and music downloads through Prime Music and Prime Reading.
Once the trial ends, you can sign up for an annual membership for $79, or a monthly membership at $7.99 per month. Discounted rates for students start at just $3.99 after an initial free six-month trial, so if you’re still in school you can save big.