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Amazon Prime Day 2023 is coming to Canada: What you need to know

Here's how you can make the most of your membership on Amazon Prime Day and beyond.

Close-up of logo for 2021's Amazon Prime Day on Amazon delivery box in Lafayette, California, June 13, 2021. (Photo by Smith Collection/Gado/Getty Images)
Another Amazon Prime sale is coming to Canada: What you need to know. (Photo by Smith Collection/Gado/Getty Images)

For all the latest news on Amazon Prime Day 2023, click here to read more.

Since launching in 2015, Amazon Prime Day has become one of the biggest shopping events of the year in Canada, the U.S. and abroad. It's the best time to shop the best deals on tech, home goods, appliances and more — but only if you have an Amazon Prime membership.

Amazon Canada just revealed all the details about this year's can't-miss Prime Day sale — and you're going to want to take notes.

So what do we know about Prime Day 2023 in Canada? Keep reading to find out.

When is Amazon Prime Day 2023 in Canada?

On Wednesday, Amazon announced that Prime Day 2023 will be run from July 11 at 12 a.m. PST (3 a.m. EST) to July 12 at 11:59 p.m. PST (2:59 a.m. EST). Shoppers will once again be able to save big on popular brands like Ninja, Vitamix and more — and early deals are already available to shop.

What is Amazon Prime Day?

Prime Day is Amazon’s biggest sale of the year, with deals offered exclusively for Amazon Prime members.

Customers are able to shop products from top brands and third-party sellers, including many small and medium-sized businesses. New deals—from fashion and electronics to toys and home—go live throughout Prime Day, offering savings on products across categories.

Bangkok, Thailand - August 22, 2019 : iPhone 7 showing its screen with Amazon and other application icons.
Amazon Prime is your ticket to huge savings. (Getty Images)

What does a Prime membership include?

In addition to access to Prime Day sales and deals, a Prime membership has tons of additional year-round perks. It includes free two-day and same-day shipping, access to Prime Video original TV shows and movies, and free e-book and music downloads through Prime Music and Prime Reading. If you’re not already a member, you can enrol in a 30-day free trial that gives you all of the benefits of a Prime membership without the full commitment.

Currently Amazon Prime membership costs $99/year or $9.99/month for Canadian subscribers. Discounted rates are also available for students.

How can I find the best Amazon deals?

Beyond Prime Day, Amazon’s shopping pages are broken down into easy-to-shop sections that give you access to the best daily deals. Under the Deals Store tab, you’ll find each section filled with limited-time offers.

You can also sign up for notifications ahead of Prime Day, to ensure that you never miss a moment of the action.

  • Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.

  • Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal when it’s live or even order it on their behalf.

  • Set a reminder: Prime members can say, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins

Can't wait until July 11? Shop a selection of early Prime Day deals below.

  • Amazon Fire TV 43" 4-Series 4K UHD smart TV

    Save $130
  • Nespresso Vertuo Coffee and Espresso Machine with Aeroccino by De'Longhi

    Save $130
  • Gotrax GXL V2 Series Electric Scooter

    Save $110
  • KitchenAid Artisan Tilt-Head Stand Mixer

    Save $95

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