Applebee's Date Night Passes are back: How and where to get the highly coveted pass
Looking for a romantic night out? Look no further: Applebee's Date Night Passes are back.
The highly coveted passes, which sold out in seconds last year, will be available for purchase again next week. This time around, customers have a better a chance of scoring one of the 3,000 Date Night Passes that will be released.
Applebee's introduced the concept to recognize "date night" in February 2024, giving customers a discount on food and non-alcoholic beverages at any participating restaurant locations across the country for a year. The 2025 version of the Date Night Passes offers customers a total of $50 off 12 times from March 2025 through February 2026.
Club Applebee's members can register by Wednesday, Feb. 12 at 11:59 p.m. ET for a chance to purchase the pass for $100. Those 3,000 lucky Club Applebee's members will be notified by Valentine's Day if were randomly selected.
“We don’t just make meals for our guests, we make memories. From first dates to birthdays, anniversaries, and everything in between, there’s always an occasion to celebrate at Applebee’s,” Joel Yashinsky, Applebee's marketing executive, said in a statement. “Our exclusive Date Night Pass is the perfect way to keep the celebrations going everymonth over the course of the year with an incredible value."
Here's what to know about this year's Date Night Passes, including how to get one.
Applebee's Date Night Passes cause online frenzy
When Applebee's first sold out of the pass last year, many took to social media to document and lament the missed opportunity.
Others took to social media to express their frustration, saying they didn't get a chance to purchase one even though they were on the site on time and another who said that the process was "extremely unorganized."
After the social media frenzy that ensued, the chain decided to make another 1,000 Date Night Passes available for purchase via a random drawing a few days later.
What is an Applebee's Date Night Pass?
The card, offered by Applebee's, gives customers a $50 discount on food and non-alcoholic beverages at any participating restaurant location once a month for a year for either dine-in or to-orders. Date Night Passes will be redeemable for 12 visits between March 1, 2025 through Feb. 28, 2026.
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Where can I get an Applebee's Date Night Pass?
Anyone hoping to score one or more of these highly coveted passes must be a Club Applebee's member and register on the Applebee's website for a chance to purchase by Wednesday, Feb. 12 at 11:59 p.m. ET.
The 3,000 winning rewards members will receive an email from Applebee's on Valentine's Day, Feb. 14, notifying them that they've been randomly selected to purchase the pass for $100.
Couples may also enter Applebee's social media sweepstakes to win the "ultimate" date night experience at any Applebee's location of their choosing by using #ApplebeesDateNightChallenge and #Sweepstakes in their posts starting March 1.
Twelve monthly winners will be randomly selected to receive a $100 gift card for their next Applebee’s date night.
This article originally appeared on USA TODAY: Applebee's Date Night Passes are back: How to get the $100 pass
