Apprentice fans think the experts might have made a mistake in this week's episode

From Prima

The Apprentice viewers think that the advertising experts made a mistake in this week's (November 15) episode.

During the always-classic advertising task, Team Vitality created a car advert that featured 'move fast' as part of its tagline, something that one of the experts told them was a big 'no-no'.

It didn't stop Team Vitality from winning the task, mainly because Team Graphene's effort was awful, but some viewers spotted a car advert yesterday (November 16) that had the word 'fast' in it.

It's led some to think that the experts had made a mistake in their criticism of the advert.

It turns out the Advertising Standards Authority (ASA) doesn't have an explicit rule that prohibits the use of the word 'fast' in motoring adverts, and there are potentially contexts where it can be used without breaking advertising rules.

But the Advertising Code does state that companies shouldn't make 'speed or acceleration the main message of their marketing communications'.

So, really, the potential issue if Team Vitality's advert ever became a reality was that 'move fast' was a main part of their tagline, meaning they could have got into trouble with the ASA if people complained.

Last night's episode saw Sajan Shah fired, despite the fact that Lord Sugar brought back Elizabeth McKenna into the boardroom himself.

Even more surprisingly, Sajan told us that he's backing Elizabeth to win.

'She's a proven entrepreneur so there's a good chance he might invest in her. She had a good chance of winning the show,' he said.

The Apprentice continues next Wednesday (November 22) at 9pm on BBC One.

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