What to Read Next

Pom Wonderful juice ad health claims unfounded, says U.S. federal judge

Carolyn Morris
Shine On
May 23, 2012

It turns out that Pom is not so wonderful after all. This week, a U.S. federal administrative judge ruled that the makers of the pomegranate juice, Pom Wonderful, have been deceiving the public about just how beneficial their product is.

The judge said that there was not enough evidence to back up claims that the juice could "treat, prevent or reduce the risk of heart disease, prostate cancer or erectile dysfunction."

And this, despite millions spent on medical studies to establish a link, as Bloomberg Businessweek reports. Pom owners and Beverly Hills billionaires, Stewart and Lynda Resnick, have been trying to put science behind their pomegranate craze by spending around 35 million dollars on close to 100 studies.

Also see: The truth about the 'five-second rule'

But the results were not enough to warrant claims made in 12 out of 540 questionable ads.

"This makes it clear why everyone should be suspicious of the results of sponsored studies," New York University nutrition professor Marion Nestle tells Bloomberg Businessweek. "POM-sponsored studies produce results favorable to POM."

While pomegranates are packed with antioxidants, and lab studies have shown that antioxidants can be beneficial in protecting cells, which can help in diseases like cancer, it's a big leap to say that pomegranate juice wards off cancer.

Also see: Would Canadians embrace vegetarian pubs?

"They've only shown this in cell culture, which doesn't mean it will happen in humans," University of Toronto nutrition professor, Venket Rao, tells the Toronto Star. "They are stretching it too far."

While the pomegranate elixir might not be as great as it's been made out to be, at least it's still good for you. It's not like being duped into thinking Nutella can pass as a healthy breakfast ingredient.

Watch the video below about how Sketchers recently agreed to a settlement for false advertising.
p>

Get your taxes done from your favorite device

Grab your W-2 and your phone or tablet, and file taxes for Absolute Zero : $0 Fed, $0 State, $0 to File. TurboTax Federal Free Edition.

Success is in Your Hands

At MMI, you’ll get the hands-on experience and high-tech skills that employers need. A great career as a motorcycle technician is within reach.

Treating OA Of The Knee: A Different Approach

Treating OA Of The Knee: A Different Approach

Send LOVE to the rescue today

Your generous gift can help provide medical miracles for children in need.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Business Circle brought to you by AT&T

Where Business Owners Share Tech Answers that Matter. Visit Today and Gain Access to Tools and Advice that Help Solve Small Business Challenges.

Reach your goal to quit with help from Nicorette

Learn about Nicorette gum's patented dual-coated technology.  Help reduce your withdrawal symptoms to help you kick your smoking habit.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Now Is Your Moment

Qualify for up to $2,000

Need a Chiropractor?

Click here and search our directory for top chiropractors in your area today. Over 20,000 locations to choose from.

Sign up for the Webcast

Learn how to build your financial team from Top 100 Small Business Influencer, Carol Roth.

Can Pilates Help Manage Your Incontinence?

Yes, strengthening your pelvic floor is one of the best ways to help manage incontinence. Combined with TENA products, you can help control leaks.

People In Heavy Credit Card Debt May Not Know This

If you owe more than $15,000, there is a way to pay off credit card debt that few people think of first. (It's not what you think!)

lyme disease

When antibiotics fail take a look at the Rife Machine alternative.