Canadian TV host Brittnee Blair celebrates motherhood 'marks' in Joe Fresh campaign
The former "Big Brother Canada" star celebrates her body "in all stages of life."
Brittnee Blair's Joe Fresh campaign is winning praise online.
On Monday, the model and former ET Canada host took to Instagram to share new images from her new campaign with the Canadian fashion brand. In the first photo, Blair posed in a brown monochromatic athletic set styled with gold accessories.
In multiple photos, the former "Big Brother Canada" contestant proudly showed off her curves and stretch marks across her stomach.
"Big love for this campaign and the JF (Joe Fresh) team," she captioned the photo. "To be celebrated in this body in all stages of life, to celebrate the changes it has gone through and the little life it carried and to celebrate the marks that tell the story of it all, is truly special. I’m so proud and I’m so grateful."
Blair, a mother herself, captioned the photo with the simple hashtag "motherhood."
The post earned love and respect from followers who celebrated Blair and her size-inclusive message.
"This is so beautiful," fellow model Lauren Chan told Blair.
"Wowowwowwow," wrote Canadian influencer Sarah Landry, also known as "The Bird's Papaya."
“Those ‘marks’ are what make the journey worthwhile,” another follower said.
Blair's campaign with Joe Fresh is just another step in her career in front of the camera. Her previous modelling credits include posing for Macy's, Pennington's and Lane Bryant.
"I am one of the few people that represent a bigger body and being a Black woman in fashion," Blair told Yahoo Canada in 2023.
Blair, who currently hosts "W Network Movie Date" remains focused on maintaining a sense of self and self worth on and off the camera.
"People will try and change you into what they think perfection is, so the modelling world taught me to just stay true to who I am..."As long as the fashion world will have me and I'm able to make change, I will continue to model."
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