Cheez-It Is Bringing Back the Product That Sold Out in 5 Minutes

There’s a reason that Cheez-It is a snack aisle staple. The crunchy, cheesy squares are perfect for fans of all ages, and they're ideal for just about any occasion. Beyond that, though, the brand has a way of keeping things interesting.

Earlier this year, Cheez-It dropped Extra Crunchy and Hidden Valley Ranch varieties, and both are worthy of permanent spots on supermarket shelves. Then, in August, the brand partnered with Kordell Beckham to bring the "Love Island USA" alum his dream snack duo, a mix of White Cheddar and Hot & Spicy Cheez-It flavors. The Kordeezy Cheezy Couple reportedly sold out in 5 minutes.

The Chicago-based brand is finishing the year strong by collaborating again with Beckham for what we think will be another craveable mashup—but fans will have to act fast if they want to snag a box.

Cheez-It's New Extra Toasty Cheddar Jack and Smoked Cheddar Combo

For the second year in a row, Cheez-It will be the title sponsor of college football’s Citrus Bowl. The brand has some pretty big plans for the game, including Beckham's newest mix, the Kordeezy Fantacheezy.

Starting on Dec. 31, Cheez-It fans can purchase the new Extra Toasty Cheddar Jack and Smoked Cheddar combo. The mix will be available online as well as at the stadium when the South Carolina Gamecocks and Illinois Fighting Illini face off in the New Year’s Eve game.

For those unfamiliar, Extra Toasty Cheddar Jack combines the tangy flavor of Cheddar Jack cheese with an extra crispy texture. Smoked Cheddar, one of the brand's newer offerings, adds a deep smokiness to the beloved Cheddar taste. Together the two create a harmony of rich, cheesy, and bold flavors.

Cheez-It has even more planned for game day. There will be multiple giveaways that will bring "fans' most absurd fantaseez to life," including the chance to have a speedy wedding on the field with the Cheez-It mascot as the officiant, broadcasting the game from inside the world’s largest bowl of Cheez-It crackers, and more.

The Cheez-It Citrus Bowl airs on ABC on Dec. 31 at 3 p.m. EST. Tune in for more details about how to get your hands on a box of this super-cheesy combo before it's gone.

Read the original article on ALLRECIPES