Cinnamon Toast Crunch Just Launched a New Flavor No One Saw Coming

We love Cinnamon Toast Crunch for its sweet, sugary flavor. Each crispy square is sprinkled with sugar, spice, and everything nice, making for one incredible spoonful—and we’re just talking about the OG flavor.

The original is our go-to, but we do appreciate the other flavors this cereal has offered us over the years. Who knew mini maple syrup-flavored waffles could come in a bowl and that strawberry and cinnamon could work so well together?

However, CTC’s latest combination makes our spoons a little hesitant. While this new flavor features our most beloved take-out item, we're just not sure how a savory cinnamon square will go with our milk.

Cinnamon Toast Crunch Introduces New Pizza Flavored Cereal Collab with Totino's

Nope, we did not make that headline up. The General Mills cereal we know and love has a brand new flavor that tastes like, well, pizza. Plus, it’s served like one, too. Allow us to try and explain.

To gear up for Super Bowl 2025, Cinnamon Toast Crunch is collaborating with Totino’s Pizza Rolls, the very same bite-sized party snacks we devoured in college, to offer a cereal flavor we never saw coming. In the spirit of the Big Game, which brings together two opposing teams, the brands are bringing together two unexpected flavors for what they hope will be a winning combination. (We'll just have to wait and see about that.)

The mix of Cinnamon Toast Crunch’s sweet Cinnadust (a cinnamon, caramel, vanilla, and graham blend) paired with Totino’s more savory pizza flavor (think cheese and pizza sauce) is an interesting choice, to say the least.

This mashup doesn’t just stop there, either. The unique cereal flavor comes in what is reminiscent of an actual pizza delivery box for the full take-out experience while watching the game—or, um, eating your breakfast?

But here’s the catch. You won’t find this controversial cereal just anywhere. You’ll need to head to the Cinnamon Toast Crunch site to try and grab a box of your very own. The good news is the company will be giving away free boxes as part of a sweepstakes. The bad news is that only 1,000 fans will be able to try it, while supplies last.

Starting Jan. 28 at 7 p.m. EST, you can log online and test your luck on scoring a free box of this limited-edition Cinnamon Toast Crunch Pizza flavor cereal. Of course, those who can’t get their hands on a box can always try buying the two original items separately for a DIY experiment—but unfortunately, it won’t come in a pizza box. Guess we'll have to order a regular ol’ pie for that.

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