The World's Newest, Coolest Menswear You Need (This Week)

coolest menswear 2025
The Best Menswear in the World (This Week) Louis Vuitton/Burberry

Our edit of the latest must-have clothes and accessories this week.


Dries Van Noten

SHOP

This SS25 crinkled-organza Dries Van Noten trench confirms that the Antwerp label can maintain appeal beyond the departure of its namesake.

£1,695; mrporter.com

coolest menswear 2025
Mr Porter


Omega x Swatch

SHOP

New MoonSwatch straps! Another reason to bore your mates about the Omega x Swatch collab you wear on your wrist.

£38; swatch.com

coolest menswear 2025
Swatch


18 East x Goodhood

SHOP

It's cool to know about 18 East, the American label founded by Antonio K. Ciongoli in 2018. What's even cooler is copping a piece of its recent collaboration with London boutique Goodhood.

£295; goodhoodstore.com

coolest menswear 2025
Goodhood


AllSaints

SHOP

AllSaints' newest knit is here to help the single secure a sympathy date for Valentine's Day.

£169; allsaints.com

coolest menswear 2025
All Saints


Moss

SHOP

It's not warm enough to wear this very nice Moss shacket as a top layer yet, but it does look good under a big heavy winter coat.

£79.95; moss.co.uk

coolest menswear 2024
Moss


Last week (and beyond)... Burberry

SHOP

British designer Daniel Lee keeps the pieces classic and simple for his Burberry Lunar New Year 2025 collection. The use of red, as we're sure you know, is a nod to the red envelopes exchanged between south east Asian families on the holiday.

£590; burberry.com

coolest menswear 2025
Burberry


The Row

SHOP

New year, same The Row. Not that we'd want anything other than ultra-tasteful, thoughtfully made from the quiet luxury label.

£2,210; brownsfashion.com

coolest menswear 2025
Mr Porter


Kaws and Dior

SHOP

A fizzy lemonade gradient is not the only thing that gives this polo shirt some personality. You absolutely must see the Kaws-ified rear.

£1,750; dior.com

coolest menswear 2025
Dior


Louis Vuitton

SHOP

The highlight of Pharrell's SS25 collection for Louis Vuitton is absolutely the new multicoloured Damier pattern. It works on bombers, bags and even flared trousers.

£1,700; louisvuitton.com

coolest menswear 2025
Louis Vuitton


Takashi Murakami x Louis Vuitton

SHOP

In other LV news, the maison has just revived its iconic Takashi Murakami collab! The Japanese artist recently told us how the new collection came about – read about it right here.

£4,304; stockx.com

coolest menswear 2025
Louis Vuitton


Ssstufff

SHOP

Ssstufff’s puffer shirt and tie, which is practical as it is fly, is putting the Barcelona-based set-up on the map. It’s corpcore chic bulked up for the winter! And get this: it’s reversible! Stripes on one side, block blue on the other.

£379; ssstufff.com

coolest menswear 2024
Ssstufff


Cactus Plant Flea Market x SpongeBob SquarePants x Uniqlo

SHOP

Uniqlo is good at giving the people what they want. Affordable designs by Jonathan Anderson. Cuddly Kaws collectibles. And now, a collection by Cactus Plant Flea Market – the buzzy streetwear label founded by Cynthia Lu, former assistant to Pharrell, which is rarely accessible. For the launch of the available-in-shopping-centres collection, Lu has called on an icon of pop culture: SpongeBob SquarePants. Naturally, he’s brought his friends from Bikini Bottom with him.

£34.90; uniqlo.com

coolest menswear 2024
UNIQLO


Pokémon x Clarks

SHOP

Once a Pokémon trainer, always a Pokémon trainer.

(No, you’re not too old. And no, contrary to popular belief, you don’t gotta catch ‘em all.)

£120; clarks.com

coolest menswear 2024
Clarks


Paddington x Rowing Blazers

SHOP

American outfit Rowing Blazers is at its best when it pays homage to its greatest muse: British classics. Whether that be Princess Diana-inspired knitwear or a Paddington capsule collection.

£105; rowingblazers.com

coolest menswear 2024
Rowing Blazers


Queer x JW Anderson

SHOP

Merch for Luca Guadagino’s latest film (Queer, starring Daniel Craig) by the costume designer of the film (Jonathan Anderson) released under his namesake label (JW Anderson). Chic.

£225; jwanderson.com

coolest menswear 2024
JW Anderson


Vollebak

SHOP

“A heavyweight cardigan that performs like a puffer jacket in sub zero conditions,” says Vollebak.

“How?” we hear you ask. Superfine alpaca yarn sourced in South America is the secret.

£595; vollebak.com

coolest menswear 2024
Vollebak


Crocs

SHOP

A slipper: a) you can wear beyond your drive, b) that’ll still be intact next year and c) are Christmas-y enough to gift.

£54.99; crocs.co.uk

coolest menswear 2024
Crocs


The North Face

SHOP

Elphaba just brought capes back (don’t tell Edna!). We prefer ours hooded, chequered and waterproof – just how The North Face has started doing them.

£315; thenorthface.co.uk

coolest menswear 2024
The North Face


JJJJound x Descente

MORE INFO

Via a collaboration, cult normcore label JJJJound is throwing the spotlight onto respected yet often overlooked Japanese outerwear label, Descente. Our pick from the dual-branded bits? This long-sleeve quarter-zip situation.

£tbc; jjjjound.com

coolest menswear 2024
JJJJound


Golf Le Fleur

SHOP

A flowy satin ode to sex, drugs and rock and roll.

$475.00; golflefleur.com

coolest menswear 2024
Golf Le Fleur


The Grinch x Kith

SHOP

A second direct route to your inner-kid: The Grinch. Dr. Seuss’ green mischief maker festoons some Kith pieces this Holiday season, available in Whoville and beyond.

£153; stockx.com

coolest menswear 2024
Kith


Fear of God Athletics

SHOP

Tropical blue trimmings does wonders for the latest fleece to arise from the trusty Fear of God and Adidas collaboration.

£280; adidas.co.uk

coolest menswear 2024
Adidas


Palace x Ugg

SHOP

Palace x Ugg collection three is here, yet again proving that three is the magic number (it's the best yet). Special thanks to: Japanese iconography, tattoo culture and camo.

£185; palaceskateboards.com

coolest menswear 2024
Ugg


Chris Perani x Cos

SHOP

A well-cut jacket beautified by a pattern inspired by the insect art of macro photographer Chris Perani might've not been on our menswear 2024 bingo cards, but we're ready to embrace it with open wings.

£155; cos.com

coolest menswear 2024
Cos


Pleasing x JW Anderson

SHOP

Whilst most are excited to see Harry Styles in this cardi he co-designed with Jonathan Anderson, we're petitioning to see it on the entirely adorable Carl Fredricksen – the ultimate balloon master. Fingers crossed it floats into Pixar's world of animation in enough time for him to throw it on for the inevitable Up sequel.

£650; jwanderson.com

Knit cardigan featuring balloon design
Knit cardigan featuring balloon design


Joe Freshgoods x Sprite

SHOP

Joe Freshgoods is always shaking up something. This week: Sprite. Of course, he executes the could've-been-naff project with his usual flair, finding ways to implement The Coca-Cola Company branding to create some refreshing bits for the wishlist.

$50; joefreshgoods.com

coolest menswear 2024
AKM-GSI


Burberry

SHOP

It's what makes sense for December. Especially if you're a Brit.

£350; burberry.com

coolest menswear 2024
Burberry


Veneda Carter x Timberland

SHOP

Considering the buzz around her patent leather take on the wheat 6-Inch Boot, it’s no surprise that Timberland has reunited with LA-based Scandinavian stylist Veneda Carter on another stomper. This time round she’s gone all Tin Man for Wicked winter.

£509; stockx.com

coolest menswear 2024
StockX


Yard Sale

SHOP

Here’s a burgeoning British skatewear label for your radar: Yardsale. It makes the kind of so-anti-fashion-it’s-fashion pieces you’d hope to chance upon in a skateboard boutique, like this quite 2000s chenille zip-up.

£104.95; yardsale-xxx.com

coolest menswear 2024
Yard Sale


A Day’s March

SHOP

Speaking of serendipitous finds, we met David Snowden, the dapper store director of the only A Day’s March store in the nation, last week. He told us he first discovered the brand on a trip to Sweden where he fell in love with its reliable staples. Now, he inspires stylish individuals like us to invest in its forever pieces, such as its quality with a capital Q blue boiled merino wool sweater.

£113; adaysmarch.com

coolest menswear 2024
A Day's March


Nothing

SHOP

You probably know English set-up Nothing does good earbuds. You MIGHT know it also does a well-reviewed phone. But did you know it does clothes? Weighty, logo-less, foolproof garms, might we add.

£80; goodhoodstore.com

coolest menswear 2024
Nothing


The Row

SHOP

A The Row suit jacket crafted from cashmere-blend corduroy = a cheat code to securing the Best Dressed Award at that upcoming end-of-year do.

£2,870; mrporter.com

coolest menswear 2024
Mr Porter


Ōshadi

SHOP

Ōshadi is a brand that deserves to be named alongside the likes of Bode, Story MFG and Kartik Research as it too creates fantastic fashions for the folksy kind.

£276; oshadi.in

coolest menswear 2024
Ōshadi


KidSuper x Captain Morgan

SHOP

Colm Dillane is a busy man. One day he’s releasing a music video with some rap legends, the next he’s releasing a very wearable sweatshirt in collaboration with a household rum brand. We wholeheartedly hope the child-like New Yorker stays this creative and playful forever.

£123; kidsuper.com

coolest menswear 2024
Captain Morgan


Métier

SHOP

Luxurious ruggedness is one of our favourite genres of luggage accessories, a look (and feel!) that London’s Métier perfects.

£3,650; metier.com

coolest menswear 2024
Métier


Stan Ray

SHOP

On days you’re feeling valiant, swap out your usual blue jeans for these ferocious slacks and watch the world become yours.

£96; stanray.com

Leopard print trousers with a straight leg design
Leopard print trousers with a straight leg design


R.M. Williams

SHOP

What do you get your gardening dad/brother/son/mother/friend/lover for Christmas? It’s a fantastic question since we always find it a bit weird buying outside plants in the height of stay-indoors season. But how about some gardener boots? Extra points if they work beyond your back yard, like these spruce R.M Williams ones definitely do.

£499; rmwilliams.com

best trainers 2024
R.M. Williams


NN.07

SHOP

Christmassy, cosy, grown-up, black and white.

So, the cardi version of It’s a Wonderful Life.

£250; nn07.com

coolest menswear 2024
NN.07


Guinness x JW Anderson

SHOP

To give the wordmark on his Guinness collab sweatshirts a frothy look, Jonathan Anderson – a designer foaming to the brim with ideas – has used imitation pearls.

£890; jwanderson.com

coolest menswear 2024
JW Anderson


Jameson x Admiral

SHOP

On the topic of alcohol-inspired attire, how about a whiskey-inspired tracksuit soaked in gallons of Irish charm?

£28; jamesonwhiskey.com

coolest menswear 2024
Aflo


Bennett Winch

SHOP

If you ask us, the best way to beat the January blues is to book a city break or two – and you can step things up a gear by gifting yourself a new weekend bag for Christmas. Specifically, Bennett Winch’s new weekender. It’s part of a six-piece collection of very Seventies tobacco brown suede bags, all hardwearing, waterproof and handmade in England, that includes a backpack, holdall and tote.

£1,850; bennettwinch.com

brown travel duffel bag with leather accents
Bennett Winch


Pop Trading Company

SHOP

Almost one year on from Apple TV+ Masters of the Air, and we're still tryna put on a flight jacket.

Fortunately, Pop Trading Company has dropped reinforcements for winter.

£238; poptradingcompany.com

coolest menswear 2024
Pop Trading Company


Les Deux

SHOP

Copenhagen's Les Deux has given its cozy, shaggy Gilbert jumper a festive makeover with a snow berry pink hue.

£159.95; lesdeux.co.uk

coolest menswear 2024
Les Deux


Damiano x Diesel

SHOP

Måneskin's Damiano goes from Diesel ambassador to collaborator, lending his rock sensibilities to creative director Glenn Marten's grungy, hypersensual version of the Italian brand.

£815; diesel.com

coolest menswear 2024
Diesel


Birkenstock

SHOP

Equal parts sophisticated and cartoonish, Birkenstock's comfy Highwood Lace Low is Savile Row meets The Simpsons.

£160; birkenstock.com

coolest menswear 2024
Birkenstock


Batman x Kith

SHOP

Kith’s Batman collection has something for every fan of the dark knight, regardless of their style and preferred iteration of the caped crusader.

£260; stockx.com

coolest menswear 2024
Kith


A-Poc Able Issey Miyake

SHOP

Earlier this year, Issey Miyake's A-POC Able line launched in the UK, showcasing its innovative designs to Western consumers. Here's a fine example of its cold-weather offerings: a woven hoodie crafted from heat-sensitive threads.

£695; isseymiyake.com

coolest menswear 2024
ISSEY MIYAKE


Tom Ford (Mr Porter Exclusive)

SHOP

Satin shirts don’t get sexier than those by Tom Ford, a truth Mr Porter knows well.

£990; mrporter.com

coolest menswear 2024
Mr Porter


Bentley x Picante

SHOP

After a quiet year, London's Picante revs back into action with a high-powered collaborator: Bentley.

£165; picante.shop

coolest menswear 2024
Picante


Noah x Puma

SHOP

Puma continues its relationship with New York's Noah for another season which means more Central Park-coded pieces of athletic influences.

£54.99; bstn.com

coolest menswear 2024
Bstn


Fera

SHOP

Fera calls itself a “love letter to the British outdoors”.

Fittingly, its first foray into knitwear is just the thing for winter walks in the countryside. Pair with some straight-leg mid-wash Levi's and a pair of brown Danner boots for a timeless, versatile fit. You could even layer it over a white shirt on days you're feeling fancy.

£140; feragb.

coolest menswear 2024
Fera


Undercover x The North Face

SHOP

Tokyo's Undercover and San Fran's The North Face have created some more clothes together under their Soukuu line, like this very handsome mountain jacket.

The kind of layer you'd take the kids to Disneyland Paris in, and then, two decades later, pass down to them upon their request as they flick through old photos.

£400; thenorthface.co.uk

coolest menswear 2024
The North Face


Richard Anderson

SHOP

The quality you've come to expect from Savile Row highlight Richard Anderson, now in the shape of a ready-to-wear cardigan.

£260; richardandersonltd.com

coolest menswear 2024
Richard Anderson


RSVP Gallery x Agolde

SHOP

Don C – through RSVP Gallery, an ever-evolving concept store he founded with the late Virgil Abloh – has injected some of his hometown Chicago's energy into his line with Agolde. See these trousers, for example – very workwear, very sandwich joint, very Jeremy Allen White in The Bear.

£420; selfridges.com

coolest menswear 2024
Agolde


P&Co

SHOP

If our interview with Ferrari's Charles Leclerc and Carlos Sainz got you revved up about F1, P&Co's Racing Team Jacket is, perhaps, the perfect the middle-weight zip-up for your end of year.

£180; pand.co

coolest menswear 2024
P&Co


Louis Vuitton

SHOP

Officially a bag charm, but we've had a vision and we're looking to attach this chic bit of frill from LV to our belt loops (possibly via a carabiner).

£635; louisvuitton.com

coolest menswear 2024
Louis Vuitton


Harris Tweed x GH Bass

SHOP

G.H. Bass' big steppers (the Lincoln Super Bit Super Lug Loafers) are ready for a trip to Balmoral this season, all dressed up in herringbone Harris Tweed.

£220; ghbass-eu.com

coolest menswear 2024
G.H. Bass


Sealskinz

SHOP

Norfolk's Sealskinz has edited its zip fleece by binding it in a pattern redolent of classic British literature.

With this, we reckon it's onto a best-seller.

£175; sealskinz.com

coolest menswear 2024
SealSkinz


Thom Sweeney

SHOP

A formidable cashmere coat by a seriously good modern British tailor, made for the gentlemen who brook no nonsense.

£3,495; thomsweeney.com

coolest menswear 2024
Thom Sweeney


Louis Vuitton

SHOP

Barn jackets are the in thing. If you're not doing Carhartt or Barbour, keep it Miu Miu or Louis.

£2,050; louisvuitton.com

coolest menswear 2024
Louis Vuitton


Nanushka x Zara

SHOP

This sophisticated high street x high fashion collab dropped so quietly earlier this week that you could easily make it your best-kept sartorial secret.

£89.99; zara.com

zara x nanushka
Zara


Seiko

SHOP

Seiko has brought a “factory red” dial to its Prospex Speedtimer just for Europe inspired by the continent's love affair with motor racing.

£730; seikoboutique.co.uk

coolest menswear 2024
Seiko


Auralee x Tekla

SHOP

We've always enjoyed working Tekla sleepwear into our out-of-the-home ensembles, and Tokyo's Auralee just made that pursuit a little easier by way of a timeless shade of green called “light moss”.

£205; teklafabrics.com

coolest menswear 2024
Tekla


Troubadour

SHOP

A backpack for people who don't do backpacks, Troubadour's Apex 3.0 is built for modern life. Its minimalist exterior belies maximalist insides: there's pockets for laptop, pens, keys, folders, power bank, even an AirTag, and all ergonomically cushioned. Comes in larger, or a mini version.

£245; troubadourgoods.com

a sleek black backpack with a minimalist design
Troubadour


Corvidae x Ditch

SHOP

It's a wonderful thing to witness rising creatives working together, innovating new products like a puffer that can be broken down into a gilet and reconstructed again.

Shoutout to London's Corvidae and Los Angeles' Ditch.

£128; ditch.la

coolest menswear 2024
Ditch


Gant 240 Mulberry Street

SHOP

This corduroy blazer from Gant's old school-focused 240 Mulberry Street line (named, as you've probably already guessed, after the location of its base in NYC) is such a belter, it can hold its own with jeans.

£475; gant.co.uk

coolest menswear 2024
Gant


Charlie Constantinou x 66° North

SHOP

Another collab that's just as exciting as the day it launched: Charlie Constantinou x 66° North. Oh, the fun we would have styling these trousers (we're thinking of really LEANING into the fireman vibes).

£714; farfetch.com

coolest menswear 2024
Farfetch


Duke and Dexter

SHOP

A kiss around the waist, courtesy of the leather goods guys at Duke and Dexter.

£80; dukeanddexter.com

coolest menswear 2024
Duke and Dexter


Wales Bonner x Adidas

SHOP

Grace Wales Bonner continues to push The Three Stripes out of its comfort zone with her AW24 collaboration with the sportswear mega-label. Who'd have thought a 20th century-style Adidas knit vest would go so hard?

£169.99; sevenstore.com

coolest menswear 2024
Adidas


Rick Owens x Moncler

SHOP

Three words: Rick Owens, Moncler and cashmere.

Your grandkids are going to really appreciate you handing this one down.

£1,600; mrporter.com

coolest menswear 2024
MONCLER


Berghaus

SHOP

In the campaign for Berghaus' Icons collection, the brand reintroduces the Trango Jacket via one of its early advocates: Liam Gallagher. You'll see he wears it just as well as he did in the nineties.

£400; berghaus.com

coolest menswear 2024
Berghaus


Gallery Dept x Ugg

SHOP

Gallery Dept – the brainchild of LA-based artist Josué Thomas – gives Ugg's classic footwear silhouettes a shake-up for a second consecutive year. And this time, sustainability is at the centre of the collection: these Tasmans, for example, are crafted from recycled canvas bags.

£390; ugg.com

coolest menswear 2024
Ugg


Dirty London

SHOP

Whilst acid wash jeans still carry connotations of mistakes made in the early '10s, acid wash velour feels very fresh, very right now.

This particular pair of trousers arise from Juice Couture's new menswear label, Dirty London.

£230; dirtylondon.co.uk

coolest menswear 2024
Dirty London


Sims Wear

SHOP

For channelling Fred Rogers in a 2024 way. Just add a good tie, a crisp white shirt and some chinos.

£185; simswear.com

coolest menswear 2024
Sims Wear


Engineered Garments x Hamilton

SHOP

Military-inspired fashion marque Engineered Garments has taken 1999 Hamilton Khaki Field Titaniums – a go-to watch for soldiers past and present – and shrunk them from 38mm to 36mm.

The result is a wrist accessory worth going to war for.

£1,070; hamiltonwatch.com

coolest menswear 2024
Hamilton


ThruDark

SHOP

A pirate-inspired tee that's actually ready for adventures. It's comfortable, created to last and – best bit! – complete with underarm vents.

£65; thrudark.com

coolest menswear 2024
Thrudark


Sunspel x Nigel Cabourn

SHOP

Swap out a tee for this oversized, lounge-y, “undyed” roll-neck to suit smart-casual occasions (birthdays, dinner dates, important work meetings and the like).

£195; sunspel.com

coolest menswear 2024
Sunspel


Santoni

SHOP

Hiking high-tops cushy enough to wear all day long. In other words: these boots are made for walking, and that's just what they'll do.

£710; santonishoes.com

coolest menswear 2024
Santoni


Billionaire Boys Club

SHOP

BBC's latest puffer is reflective. Yes because it seemingly considers the polar ice caps. Yes because it reflects light back to its source.

£320; bbcicecream.eu

coolest menswear 2024
Billionaire Boys Club


Tom Wood

SHOP

You needn't have your ear pierced to rock this sterling silver cuff from Tom Wood. It just slots on, instantly affording you a neo-rock aura.

£139; tomwoodproject.com

coolest menswear 2024
TOM WOOD


Lewis Hamilton x Dior

SHOP

To hone in on the flashier pieces of the Lewis Hamilton x Dior collection is to ignore the finest apparel. Like, for example, these lovely canvas loose-fit trousers that are sure to marry well with your collection of graphic tees.

£1,250; dior.com

coolest menswear 2024
Dior


JW Anderson x Uniqlo

SHOP

Affordable Jonathan Anderson designs once more! For AW24, the Irish designer has gone big on the farmhouse vibes for his collaboration with Uniqlo: there are knits that are sheep-y in textile and colour, Folklore flannels, quilted jackets that shout “I own a shotgun” and super cute, homely (we use that adjective because tea cosies come to mind) beanies.

£19.90; uniqlo.com

coolest menswear 2024
UNIQLO


Angelo Baque x Champion

SHOP

It’s a beautiful thing to see Angelo Baque (founder of Awake NY) use his collab with Champion to show champion (hehe) his Ecuadorian ancestors. By way of latin American graphics, he brings literal and figurative colour to these open-bottom lounge pants.

£120; championstore.com

coolest menswear 2024
Champion


Mango

SHOP

Alpaca fabric gives the v-neck polo the audacity to appear in Mango's autumn/winter collection. We rate that kind of energy.

£89.99; mango.com

coolest menswear 2024
Mango


Louis Vuitton

SHOP

For days when you want to feel like a noughties celeb running around Hollywood whilst being followed by the paparazzi, you’re going to need: a) an oversized jersey, b) a pair of rhinestone jeans, c) some wrap-around sunglasses and d) this washed denim speedy from Pharrell’s first LV ski collection. Sound Fergalicious?

£4,500; louisvuitton.com

coolest menswear 2024
Louis Vuitton


J.Crew

SHOP

A fuzzy black jumper is a fun way to get in on the All Hallow’s Eve excitement without committing to costume. After all, why spend money on something you’ll only wear once?

£249; jcrew.com

coolest menswear 2024
J.Crew


The North Face

SHOP

Special edition alert! The North Face’s Himalayan Parka (a coat inspired by actual trips up Everest) celebrates 30 with a hip bit of ‘Expedition System’ branding on the left chest. Choose between “The North Face black” and “Moonstone Grey”, both sure to do numbers on r/TheNorthFace subreddit.

£400; thenorthface.co.uk

coolest menswear 2024
The North Face


Aimé Leon Dore

SHOP

Of course you want your winter jacket to be from Aimé Leon Dore. Perhaps its use of Gore-Tex (the waterproof, windproof, breathable material that’s made to last) on this parka right here will help you justify the purchase this year round?

£880; aimeleondore.com

coolest menswear 2024
Aimé Leon Dore


J.Lindeberg

SHOP

Marty Supreme is Josh Safdie’s upcoming film set in the 1950s. Timothèe Chalamet is in it wearing some leather gloves that are as handsome as him. Here’s some we will be grabbing this winter for our pursuit to emulate the look.

£75; jlindeberg.com

coolest menswear 2024
J Lindeberg


John Lobb

SHOP

Please welcome to the stage, the Smith – John Lobb’s go at a little rock ‘n’ roll.

£1,350; johnlobb.com

coolest menswear 2024
John Lobb

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