Dollar General Just Announced a Big Grocery Change That Will Impact Shoppers
If you’re a regular at Dollar General, you’ll want to pay attention because your next trip could be more exciting. Over the next few months, the store will start adding hundreds of new grocery items to its shelves.
Dollar General — known for its affordable home cleaning supplies, kitchen gems, adorable trinkets, and over-the-counter medications — has long offered a limited selection of food like grains, vinegar, and nuts. Now, the discount retailer is expanding its Clover Valley brand to offer an even wider range of options, making it a stronger contender in the grocery market.
Dollar General announced this update in a press release on January 23, 2025. The company revealed that shoppers can look forward to a variety of new grocery items, including blue cheese, honey mustard salad dressing, apple cinnamon fruit and grain bars, caramel and vanilla coffee syrups, 100% white grape peach juice, sugar-free breakfast syrup, cinnamon rolls, biscuits, and eight different flavors of ice cream.
Although Dollar General offers over 2,000 products priced at $1, the retailer has long adopted a multi-price point strategy to provide shoppers with a wider variety of products. “Our customers can’t afford to make a mistake when shopping,” Angela Martin, the vice president of consumer insights and branding at Dollar Tree, said in a press release. “They need the value that our private brands offer, but with the assurance that the products will meet or exceed their quality expectation. Customers don’t want to feel like they are settling.”
Shopper demand was a key factor behind Dollar General’s decision to expand its grocery offerings. “With more than half of our customers’ baskets having at least one private brand item, we are proud to make significant investments in our private brands, bringing even more on-trend products and pantry staples to shelves,” Emily Taylor, the executive vice president and chief merchandising officer at Dollar General, said in a press release.
Dollar General says these new food items will begin appearing on shelves in the first quarter of 2025, so you can expect to see a lot more grocery items in its stores over the next few months.
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