The Folklore Shop to Host Three Consumer Pop-ups
The Folklore Shop, the e-commerce destination for diverse, sustainable and innovative global brands, will launch three global consumer retail pop-ups to bring the curated shopping experience from online to life.
The Folklore Shop was founded and operated by The Folklore Group, which also operates The Folklore, a global membership community for independent brands to connect and sell. All the brands participating in the pop-ups are part of The Folklore’s membership community.
More from WWD
EXCLUSIVE: Birkenstock Launches Foot Care Collection in Celebration of 250th Anniversary
Artisan Finds at Designers & Agents Score With Exhibitors and Retailers
The Folklore Shop is teaming up with Pop Up Home and Unrepd to host “The Folklore Shop Residency” from Oct. 17 to 30 at 642 North Western Avenue in Los Angeles. The multilevel design space will host more than 30 brands across women’s and men’s apparel, accessories, beauty, home, kids, baby and wellness products. It will showcase brands from South Africa, France, Nigeria, Colombia, the U.S., the U.K. and Cameroon.
Following Los Angeles, it will open a New York location in SoHo from Nov. 7 to Dec. 1, and will then head overseas to Accra from Dec. 26 to Jan. 1.
“It’s an incredible exciting time for The Folklore,” said Amira Rasool, founder and chief executive officer. “With our Shop pop-ups, we’re bringing our online marketplace of global brands to life through immersive in-person shopping experiences of diverse and sustainable designs. By curating an impactful selection of fashion, beauty and home brands, we’re giving consumers in Los Angeles, New York and Accra the unique opportunity to meet, interact with and shop from brands around the world, from Cameroon to Colombia.
“In addition to our dynamic shopping spaces, we’ll enrich each pop-up with elements of art, music and culture, creating unforgettable community moments in each city we visit,” Rasool said.
The Folklore will be hosting events such as a screening on Oct. 26 of the short film, “To End All Spells” in L.A.
The L.A. shop will open Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from noon to 6 p.m. Brands featured are 1964, Aaliyah Makoni Handmade, Afrique Kod, Aminda, April & Alex, Arch NYC, Balacia, Chee Lee Designs, Ehof, Eloli Design, Imprint South Africa, Izayla, Jacob & John, JoPhillipe Fragrances, K-Apostrophe, Macondia, Marargent, Mimine AG/Kokoky, Mixed Up Clothing, Shaeri, Shea Tribe, Tribal Eyes Eyewear, Twelve Am Co., Unparalleled Beauty Cosmetics, Wisdom, Yinka MG and Zena Ziora.
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
