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Game on: The best Prime Day toy deals on Lego, Barbie, Bluey, Nerf and more

If you have lots of little ones on your holiday shopping list, then you need to check out these awesome Prime Day toy deals.

prime day toy deals
Prime Day is the perfect opportunity to snap up deals on toys to give as holiday gifts to all the kiddos in your life.

We get, it's not even Halloween yet. But as quickly as you blink, Christmas will be her — and the kids want toys, so your credit card is about to get a major workout. Unless, of course, you start early — as in, right now — that is. Prime Day is underway and in addition to big price drops on gadgets, shoppers can save on gifts galore. If your list is full of little ones, then you're in the right place. Prime Day toy deals abound, and here you'll find a bunch of the best discounts on top brands like Hasbro, Mattel, Lego, Nerf and more.

Whether you're shopping for toddlers or teens, there are lots of great toy deals to take advantage of at Amazon today. You'll find great deals on toys for kids of all ages below, but if you need even more help, check out Amazon's Toys We Love list.

Just be sure to shop early and make your purchases before October 9. That's when Prime Day ends — at 11:59 pm PST, to be exact — so you need to place your order before then to take advantage of the low prices.

Quick Overview
  • Hasbro Gaming Trouble: Bluey Edition Board Game

    $13$17
    Save $4
  • LEGO Star Wars: The Mandalorian Series Baby Yoda Grogu Figure

    $63$90
    Save $27
  • Hot Wheels Die-Cast Mario Kart Characters and Karts

    $17$24
    Save $7
  • Barbie Camper Playset, 3-in-1 DreamCamper

    $60$159
    Save $99
  • Drone with Camera for Beginners and Kids

    $50$250
    Save $200
  • Shashibo Shape Shifting Box

    $19$25
    Save $6
  • Mattel Disney Princess Toys, Ultimate Princess Pack

    $51$60
    Save $9
  • Thomas & Friends Wooden Railway Toy Train Track

    $77$110
    Save $33
  • Hasbro Gaming Connect 4 Classic Grid

    $8$12
    Save $4 with coupon
  • Lego Icons Dried Flower Centerpiece

    $40$50
    Save $10
  • Nerf Pro Pass Football Target

    $81$120
    Save $39
  • LEGO Icons Flower Bouquet Building Decoration Set

    $48$60
    Save $12
See 7 more

Though this special-edition version of Trouble is designed for little ones, there's a good chance everyone in the family will enjoy playing with Bluey, Bingo, Chilli and Bandit.

Shoppers on Amazon give the game high marks; 78% of the ratings are five-star. One customer said it was "Hours of fun for the whole family (and friends)!" while another said it is a "delightful twist on the classic [and] perfect for young Bluey fans."

In the last 30 days, the price on this Hasbro mainstay hasn't dropped below $16... until today, that is. Grab it while it's on sale for just $14.

$13 at Amazon

Baby Yoda, aka Grogu, captured hearts back when The Mandalorian series debuted in 2019, and that's where he's stayed ever since. If someone you love is a fan of the green guy, they’ll be thrilled with this 1,000+ piece Lego set. Not only does it display beautifully, but the head and hands are also articulated for optimal showcasing. And with over 9,600 five-star reviews, you know they're gonna love it. 

It's designed for builders ages 10 and up, meaning it's challenging but not frustratingly so. One reviewer explained, "The person's age you're considering this for doesn't matter in the least, so long as they're aware enough not to swallow the legos. This thing is epic!!! ... This is one of my favorite purchases as far as my geek stuff goes. ... He is now prominently displayed amongst some of my other geek stuff. Size is pretty much perfect and the display plate it comes with is just amazing."

Normally, this popular Lego set would set shoppers back $90. It's been down to $72 in the last month, but the Prime Day price of $63 is by far the lowest we've seen in recent history.

$63 at Amazon

If you're shopping for a kid — young or old — who's a fan of Mario, then these collectible cars are a Prime Day must-buy. The set includes four racers driven by the game's iconic characters — Mario, Luigi, Bowser and Yoshi.

People who purchased this set are overall very pleased with the look and durability. One shopper who bought the cars for their young son commented, "These things are indestructible. [My son] throws them. He drops them. He pushes them down the stairwell. They are still intact. They still roll well. No complaints."

Given how well-rated these cars are by loyal Mario fans, it's not surprising that Amazon hasn't dropped the price in the last month. The Prime Day discount on these is legit, so grab it while you can.

$17 at Amazon

Sure, everyone knows and loves the Barbie dream house, but have you checked out the Barbie camper? It's a popular pick on Amazon with more than 20,000 ratings and very few prices drops. The Prime Day discount is major — the best we've ever seen, in fact — so it's worth buying now and not waiting.

The camper itself is pretty sweet, but it's also decked out with tons of accessories like a pool and can be transformed into a pickup truck, a boat and a house.

With more than 17,000 five-star ratings, it's safe to say this Barbie find is a shopper fave. One customer even went so far as to call it the "Best Barbie Product Ever, It has it all!!"

$60 at Amazon

This drone comes with a high-def camera that captures crisp, clear shots from the sky. It's super easy to use, which is really helpful when it comes to the most difficult parts of drone piloting: takeoff and landing, maintaining altitude and more.

With up to 26 minutes of continuous flight, you can explore quite a long way before it's time to call the drone back home. Your photography game will never be quite the same once you see the world from this angle.

At $190 off, this is a solid Prime Day deal. It's among the lowest prices we've ever seen for this Amazon best seller.

$50 at Amazon

A few folds and it becomes a star. A few more folds and you have three cubes. Turn it in on itself and you've got a pyramid. What other hidden shapes can you find? Only the puzzle box knows for sure. 

Not only is this puzzle beautiful to look at, but the concentration it demands will mean at least a few hours of blessed peace and quiet.

$19 at Amazon

If you're looking for one gift that will pack a big punch, then consider this Mattel doll set. It includes 12 of the Disney princesses, complete with their signature outfit. The dolls are posable, so little kids can have fun playing with them and recreating their favorite scenes from the films.

At just $41, this Prime Day price is among the lowest we've seen this set in a while. That's nearly $20 off the original price, a truly worthy deal worth grabbing before Amazon's sale ends.

P.S. In case you're not current on your princesses, here's who included in this set: Mulan, Ariel, Rapunzel, Jasmine, Snow White, Tiana, Merida, Moana, Aurora, Pocahontas, Belle and Cinderella.

$51 at Amazon

Train sets are a classic holiday gift that dates back to the early 1900s. Some modern designs come with all kinds of lights, bells and whistles, but there's something so warm and nostalgic about this Thomas & Friends pick. It has a throwback wooden construction and looks nearly identical to Tidmouth Sheds from the show.

While the Prime Day isn't the lowest this item has ever been, it's pretty close. And shoppers who own the set say it's worth the splurge because it's a hit with kids. "This was love at first sight for my little man!" one person commented. Another wrote, "My nephew who loves Thomas loved this. He stopped opening Xmas presents for 20 minutes to play with this."

$77 at Amazon

You can't go wrong with a classic, and that's precisely why this original version of Connect 4 is a No. 1 most-gifted item on Amazon. Kids and adults will quickly get the hang of playing this strategy and you might even consider hosting a Connect 4 tournament on Christmas morning to make things even more interesting and fun.

Unsurprisingly, shoppers give this game high marks. It has more than 66,000 five-star reviews and many people who own it say it's a great value and fun for players of all ages. "Great for game night," one shopper wrote in their review. "It’s fun for all ages and fun to play with. The quality and durability of the game is great."

Price-wise, this version of Connect 4 usually hovers around $10. So while the Prime Day discount isn't the biggest ever, you're also not spending more than you normally would.

Save $4 with coupon
$8 at Amazon

Can't wrap your mind around spending money on a floral arrangement only to toss it in the trash a few days later? Enter the beauty of this Lego floral centerpiece. It's done in the stunning colors of the season, giving it serious Thanksgiving centerpiece vibes. 

Not only is this a top-gifted item on Amazon, but 91% of shoppers who've purchased it give it 5 stars. 

"Beautiful, fun gift," said one customer."It is wonderful because you can use it as a decoration on the table or up on the wall after it's completed. It's an added bonus for anyone who has cats and can't have real plants or delicate decorations. It's a Lego that you can really enjoy both making and then using after it's complete."

$40 at Amazon

Football season is in full swing, but the action doesn't have to be limited to the big NFL games each week. If you have an aspiring player or just a teen who needs to get out the house and move their body, grab this Nerf set while it's at an all-time low price of $72.

The complete pack includes a squishy football and an easy-to-assemble target with three different holes. Both items can be conveniently stored in the coordinating carrying case.

"Easy to set up, portable, lightweight, but very sturdy when up. Precise targeting, to hit 100 you need to be extremely accurate. Easy to transport, comes with its own case. The ball included is high quality. Really well made and amazing product," said one happy reviewer.

$81 at Amazon

Hate to break it to you, but those plastic artificial flowers aren't fooling anyone. If you don't want to adorn your table with the real deal, then go with the next best thing — a sculptural Lego bouquet, of course.

This bunch if designed to look like a collection of roses. After you assemble it, place your buds in a real vase and use it to spruce up on a side table or even your main dining room table.

These Lego bouquet building sets are a big hit with shoppers, so they're bound to sell like hotcakes now that the price is low for Prime Day. Don't miss out!

$48 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

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