'Is this a joke?': Heidi Klum draws criticism for breaking social distance measures to have her hair coloured

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While quarantine has forced many people to forego having their hair cut and coloured, the same cannot be said for Heidi Klum.

On Tuesday, the German supermodel took to Instagram to reveal her social distancing hack to ensure her famous blonde locks stay looking camera ready.

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Klum shared a photo of herself sitting on a patio wearing a lacy black bra and underwear with fishnet stockings and high heels. The 46-year-old posed while wearing a leopard printed face mask as her hair stylist, Lorenzo Martin, tended to her tresses, using an umbrella as a makeshift shield.

“Dahhling we found a way! [sic] Social distancing highlights. Love you Lorenzo Martin,” Klum wrote in the caption.

Klum also shared photos of herself wearing her mask, tending to some gardening while waiting for her colour to process, and laughing at her ensemble to Instagram Stories.

While both Klum and Martin are both wearing masks, the post drew criticism from some of Klum’s followers. Many wrote the star to tell her they were “disappointed” to see her breaking social distancing restrictions and remain 6ft apart to have her hair done.

“They shouldn’t be near each other,” one follower wrote, while another added that the photo was “incredibly moronic in every way.”

“Why does she think she is exempt from the rules?” another wrote. “A full global pandemic where people are dying and she thinks that getting her grey hair dyed is the most important thing.”

When a follower asked, “Is this a joke?” Klum responded with an eye-roll emoji. While some found the photo humorous, others pointed out that it could set a bad example for stylists, who may follow her stylist’s lead and break social distancing for clients.

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“The pressure you have now put on hairdressers who are being reasonable and staying home to protect themselves and their clients is truly shameful,” a critic wrote. “This recklessness is a real crime - all for your silly ‘look at me’ moment.”

“I wish this wasn’t such a joke,” another wrote. “I’m a stylist and quite honestly terrified to return to work. Shame on you.”

Despite the backlash, others applauded Klum for her creativity and sense of humour and defended the model against the backlash.

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“Bravo!” a female follower commented. “Mother of invention!”

“Why do people have to hate and be so snarky?” a follower wrote in Klum’s defence. “It’s supposed to be a funny, ridiculous and sexy photo. Find something else to be bitchy about!”

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