J.Crew Launches Spring Edition of Newly Revived Print Catalog
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The second edition of J.Crew’s newly revived print catalog is here!
Earlier today, the heritage brand unveiled its latest issue highlighting its new spring arrivals. According to a press release, the catalog, which is titled The Generations Issue, “offers a fresh perspective on the balance between timelessness and evolution, journeying across the globe—from Argentina’s coastline to the vibrant streets of Buenos Aires—to capture family narratives through a deeply personal lens.”
Heritage cotton Rollneck™ sweater in stripe
Delilah dress in striped cotton poplin
Claudia swimsuit top in Classic Sculpt™
Collection Natasha slip dress in daisy-print chiffon
Cutaway vest top in linen
Cabana top in striped linen
Cabana dress in linen
Harbor pant in striped linen
Cotton voile midi dress in block print
Among the “generations” featured includes supermodel Liya Kebede, who first graced the pages of a J.Crew catalog 16 years ago. She is joined by her daughter Raee, who made her debut, pairing fresh, new styles with archival pieces.
So about those fresh, new styles, you ask? J.Crew sticks to its signature preppy DNA shoppers know and love, but with a contemporary twist. Style highlights include breezy textured linen, lightweight suiting and a touch of embellishments, as seen on the tree-lined, café-dotted Argentina. Elsewhere in the collection, there is an array of classic coastal-inspired styles like the iconic striped rollneck sweaters and button down shirts. J.Crew is also introducing its first ever sculpting swimsuit, which hugs and lifts the body in all the right areas.
The new edition comes six months after J.Crew relaunched its iconic mail-order catalog which the brand discontinued nearly eight years ago. The updated catalogs will publish three times per year, with each spotlighting “a mix of multi-generational faces that capture the essence of J.Crew’s city-meets-coast DNA."
J.Crew’s spring catalog is available in all stores and will be integrated in a variety of consumer-focused activations in New York City throughout.
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