Jason Momoa shaves off his famous beard leaving fans 'distraught'

Jason Momoa
Jason Momoa has shaved off his signature beard in the name of the environment [Photo: Getty]

Breaking news: Jason Momoa has shaved off his widely coveted beard.

Earlier today, the actor took to Instagram to debut his fresh-faced aesthetic after seven years of sporting the famous facial hair.

But it was all in the name of the planet, as Momoa shaved off his beard to raise awareness of the need to use recyclable aluminum cans for water instead of plastic bottles.

“I’m SHAVING this beast off, It’s time to make a change,” Momoa captioned the post [sic]. “A change for the better… for my kids, your kids, the world. Let’s make a positive change for the health of our planet. Let’s clean up our oceans, our land. Join me on this journey. Let’s make the switch to infinitely recyclable aluminum.”

In the clip, the 39-year-old is seen shaving off his beard while bidding farewell to the onscreen characters he has played including Drogo from Game of Thrones Drogo and Aquaman.

“I just want to do this to bring awareness that plastics are killing the plant and I think I have a solution […],” he says in the video. “There’s only one thing that can really help our planet and save our planet, as long as we recycle… that’s aluminium.”

READ MORE: Why some men can’t grow a beard

The video is an advertisement for Ball Corporation – a company which produces recycled aluminium cans.

Yet despite making a conscious effort to help the environment, a number of Momoa fans across the globe were left “distraught” by his new look:

One Twitter user took to the platform to write, “Jason Momoa just shaved his beard off and now nothing makes sense in this world”.

“Jason Momoa has shaved off his beard (albeit for a good cause) but I am absolutely distraught,” another admitted.

READ MORE: Men with beards ‘dirtier than dogs’

Whereas some were surprisingly impressed with his beard-free appearance with one social media user stating, “Beard or no beard. Still hot”.

Though he’s not the first celebrity to spark controversy after shaving off his signature beard, as Kit Harington, who played Jon Snow in hit series Game of Thrones, recently waved cheerio to his facial hair.

Fans across the world were less than impressed and dubbed the act an “utter travesty”.