Jessica Alba launches an organic feminine care line

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Jason LaVeris/FilmMagic

Now that she’s conquered the baby market, Jessica Alba and her health-conscious personal care company, The Honest Co., are taking on feminine hygiene.

It’s no secret that many feminine hygiene products contain potentially harmful chemicals. Earlier this year, the Daily News reported that Californian model Lauren Wasser lost her leg due to toxic shock syndrome. A doctor suggested to the newspaper the cause could have stemmed from her using a tampon that was made of polyester foam.

“The material that the tampon is made of may also have an effect,” Dr. David Samadi told the Daily News. “It seems that bacteria is more likely to grow in an environment made of polyester foam. A safer option may be to use tampons that are made of cotton or rayon fibers instead.”

In general, the risk of toxic shock syndrome is relatively low, but The Honest Co. points that, “roughly 84 million women in the U.S. getting their periods every month each use 4 products a day for 5 days, that’s a whopping 1.7 billion pads and tampons.” Aside from the toxic shock risk, that’s just a lot of garbage.

In light of all this, The Honest Co. has launched their own line of tampons, pads and liners. Each product is made with Global Organic Textile Standard (GOTS) certified organic cotton. This is one of the highest standards with an extensive list of requirements it must adhere to in order to be classified GOTS.

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On the website, THC explains, “when we decided to create a feminine care line, we knew GOTS certified organic cotton would ensure our products were as pure as possible… and every little bit counts a lot!”