The John Lewis Christmas advert is here...
The John Lewis Christmas advert 2023 has been released, celebrating new and old traditions that make celebrating the festive season unique.
The campaign is centred around an energetic and mischievous Venus flytrap plant, characterised as a wannabe Christmas tree named Snapper.
It sees a young boy lovingly nurturing a plant from seed, in the belief that he is cultivating a perfect Christmas tree. The growing plant becomes a life force of its own with its own playful personality, but there's a tear jerking moment where Snapper grows too big for the living room and is cast out into the cold.
Viewers later see Snapper welcomed back into family life, giving out presents with such exuberance that the family find a new joy in gathering around their unconventional Christmas tree.
The advert aims to show how the unusual and unexpected, over the conventionally 'perfect', can lead to a joyful time together for everyone.
Legendary tenor Andrea Bocelli sings the original soundtrack, Festa, written and produced by Le Feste Antonacci specifically for the John Lewis advert.
Set to be released in longer form as a charity single, a proportion of the proceeds from the sale of the single will go to the John Lewis Partnership's Building Happier Futures charities, helping care experienced young people and families in need.
This year's ad will see the widest ever range of associated merchandise, including a tote bag (£6), mini plush bauble (£10), printed bauble (£6), real venus flytrap plant (£10), Christmas card with seeds (£4.25), a children's story book (£9.99), and much more.
Snapper will also be part of the iconic Christmas at Kew light trail, and a digital advent calendar on the John Lewis app will see Snapper reward myJL members with exclusive rewards throughout December.
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