Katie Meade is the first model with Down syndrome to front a beauty campaign

(Instagram/beautyandpinups)

In the last year, diversity in the fashion industry has flourished.

Models with disabilities have strutted down runways and been featured in fashion campaigns. Now, this same kind of diversity is making its way into the beauty industry.

ALSO SEE: Kmart catalogue includes kids with disabilities

Katie Meade is a 32-year-old model with Down syndrome. She’s also the new face of Beauty & Pin-Ups Fearless Hair Rescue treatment.

“When we hear the word fearless, we think of Katie Meade,” says the brand in a press release.

“Katie has battled heart surgery, competed in the Special Olympics, and shines as a Best Buddies International spokeswoman. She’s also a daughter, a sister and a friend who has broken down barriers, busted stereotypes and stigmas and won over countless hearts, including ours.”

“She is our sole inspiration for Beauty & Pin-Ups’ newest product, Fearless Hair Rescue Masque.”

ALSO SEE: Tommy Hilfiger launches fashion line for children with disabilities

This intensive hair mask is made with hydrogenated castor oil to help rebuild dry, broken strands adding lustre, shine and thickness. But having Katie front the product brings on another level of meaning.

(photo: Beauty & Pin-ups)

“This product is about so much more than healthy hair – it’s about breaking down social norms, barriers and misperceptions,” says the brand.

“It’s about confidence and beauty, inside and out. It’s about being fearless in whatever you do. And it’s because, as Katie says, ‘looking good is feeling good.’”

ALSO SEE: Madeline Stuart, Model With Down Syndrome, to Make Her NYFW Debut

Meade credits her two sister for her “fearless” attitude.

“Growing up, I wanted to do all the things they did,” she says.

Based on what we’ve seen so far, it looks like she’s doing that – and much more.

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