Los Angeles-based Fine Jewelry Brand Adina Reyter Opens New York Pop-up
Los Angeles-based fine jewelry designer Adina Reyter is setting her sights on New York City.
The jewelry designer is opening her first pop-up store on Wednesday in New York City at 247 Elizabeth Street. The pop-up will be open through Sunday.
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“I am beyond excited to launch our first pop-up in New York,” Reyter said. “Not only is it the city that helped launch my business 20 years ago with my first trade show and one of my first retailers, Henri Bendel, but some of our best, most amazing customers are here. We can’t wait to bring this immersive and personal shopping experience to the city.”
The pop-up will offer a curated selection of the brand’s jewelry, including its signature customizable charm necklaces.
Reyter’s pop-up comes at a time of growth for the brand. In 2024, the brand experienced more than 150 percent in sales growth, which was driven by direct-to-consumer sales. The brand’s personalized jewelry also led this growth, with Reyter stating the category had a 40 percent year-over-year return customer rate.
The designer also stated the brand has deepened its wholesale partnerships. Last year, the brand added 10 additional wholesale partners, and aims to add 40 more this year. The brand is currently offered at retailers like Shopbop, Nordstrom, Bloomingdale’s and more.
Reyter’s jewelry brand has become a favorite of many celebrities since she launched it in 2004. The brand has been worn by the likes of Gwyneth Paltrow, Kristen Bell, Meghan Markle and more.
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