The Math Is Mathing at Max Mara

max mara spring 2025
The Math Is Mathing at Max Mara LAUNCHMETRICS SPOTLIGHT

STEM and style aren’t necessarily the most natural of bedfellows. Just ask any fashion designer how they fared in pre-calc. But for Max Mara creative director Ian Griffiths, math and science have more fashion applications than you might think. Following a resort show inspired by Nobel Prize-winner Selma Lagerlöf, Griffiths turned his attention to another female pioneer: Hypatia, a mathematician, astronomer, and philosopher who lived in fourth-century Alexandria. She was one of the first female mathematicians in recorded history, and her geometric and trigonometric discoveries found their way into this season’s sharply angled tailored pieces.

Even the colors on display were inspired by the bubbling vials of a laboratory, including silver nitrate and copper oxide. Vittoria Ceretti opened the show in a brown suit and white shirt worn over a black bra, and the collection focused on neutral tones, which put the emphasis squarely on the silhouettes.

As we know, science is not a perfectly orderly field. Chaos theory exists for a reason, and for this collection, Griffiths translated the concept into crumpled, creased pieces, a reminder that the scientific method has its limits. He quoted Kurt Vonnegut, weighing in on the mystic quality of the field, in his show notes: “Science is magic that works.”

And while the starting point might have been intellectual, you certainly didn’t need an advanced degree to appreciate the simplicity of these clothes. Classic trenches, nipped-waist blazers, and perfectly Italian suiting were a feast for even liberal arts-trained eyes.

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