Minnow Launches Après-ski Capsule for Women, Men and Children in Collaboration with Telluride’s Madeline Hotel & Residences

Lisa Lockwood

January 9, 2025 at 12:01 a.m.·2 min read

Minnow, a family brand known for its swimwear and resortwear, is launching a new après-ski capsule collection on Thursday.

The limited-edition après-ski capsule features warm knitwear layers and accessories, as well as signature swimwear and French terry for lounging fireside, or poolside, at the lodge. It is geared to women, men and children.

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This collection also marks a new partnership with Telluride’s alpine retreat, Madeline Hotel & Residences, Auberge Resorts Collection, which includes an exclusive pop-up in the mountain village, winter activities and events curated by Minnow, such as family ice skating and sunset s’mores at the alpine swim club.

The merchandise retails from $44 to $188. Men’s sizes go from S to XXL, women’s goes from XS to XL and children’s ranges from 0 to 6 months to size 13-14.

Apres-ski looks from Minnow. — Some après-ski looks from Minnow.

“We’re thrilled to join families in their special core memories beyond swim. Our après-ski collection takes pieces from our bestselling knitwear, swimwear and French terry collection to create a capsule for all of your family’s winter break travels. From swim to ski — is a concept we have wanted to create for so long, making Minnow a year-round resortwear destination,” said Morgan Smith, founder and chief executive officer of Minnow.

The collection will be sold exclusively on shopminnow.com and in Minnow’s flagship boutique, as well as an alpine-inspired Minnow pop-up at The Madeline Hotel over Martin Luther King Jr. weekend.

Previously, Minnow has partnered with various Auberge Resorts Collections properties to align on key seasonal launches for the family lifestyle brand and resort label.

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