N_ticed dis_ppe_ring letters? Brands drop letters A, B and O to encourage blood donation

The letters A, B and O have vanished from signs, brands and landmarks across the globe in a campaign to raise awareness for blood donation.

Dubbed the #missingtype campaign, the three letters represent the three main blood type groups. And like the disappearing letters, blood donors too have been vanishing over the last decade.

According to the Canadian Blood Services, about 100,000 new blood donors are needed to keep the national blood supply at necessary levels. However, there’s been a 30 per cent drop in blood donations over the last 10 years.

Watch the video above for more details and let us know what you think of the campaign by tweeting us @YahooStyleCA.