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Pamela Anderson, 56, embraces natural beauty in Aritzia campaign: 'Iconic comeback'

Fans are praising the "Baywatch" star for shattering conventional beauty standards and ageism.

Pamela Anderson embraces her natural beauty in new Aritzia campaign (Photo by ANGELA WEISS/AFP via Getty Images)
Pamela Anderson embraced her natural beauty in the new Aritzia campaign. (Photo by ANGELA WEISS/AFP via Getty Images)

Pamela Anderson is a "natural beauty."

On Tuesday, the "Baywatch" star, 56, wowed fans as the makeup-free face of Aritzia's latest campaign for their Contour fabric collection.

In a series of black and white photos shared by Aritzia's official Instagram account, Anderson posed in a black long-sleeve bodysuit, paired with tights, a mini skirt and black slingback kitten heels.

"Look — it's our iconic Contour fabric. Worn by an icon. Iconically," the caption reads.

The post quickly garnered comments from fans who praised Anderson's "iconic comeback" and commended her for shattering conventional beauty standards.

"I'm so obsessed. She's having an iconic comeback," an Instagram user commented. "And rocking her natural beauty, combating ageism, proving beauty belongs to all ages of women not just 20-somethings."

"I am loving seeing more mature woman like Pamela Anderson and Kim Cattrall on advertising campaigns right now. It's so refreshing and they look so good!," someone else shared.

"Living for Pam's comeback," a fan wrote.

"Stunning and sophisticated," penned another.

One person commented: "Eternal beauty."

"Like a breath of fresh air. So beautiful and elegant," another added.

Anderson stunned fans late last month at Paris Fashion Week, when she opted to go makeup-free.

PARIS, FRANCE - SEPTEMBER 30: Pamela Anderson attends the Vivienne Westwood Womenswear Spring/Summer 2024 show as part of Paris Fashion Week  on September 30, 2023 in Paris, France. (Photo by Arnold Jerocki/Getty Images)
Pamela Anderson stunned makeup-free at the Vivienne Westwood show at Paris Fashion Week. (Photo by Arnold Jerocki/Getty Images)

Actress Jamie Lee Curtis even chimed in applauding Anderson, saying "the natural beauty revolution has begun."

Anderson attributed her choice to stop wearing makeup — or wearing it minimally — to the passing of her friend and longtime makeup artist, Alexis Vogel in 2019. Anderson opened up to Elle, explaining:

"She was the best. And since then, I just felt, without Alexis, it's just better for me not to wear makeup."

However, it was also an empowering decision.

"I did notice that there were all these people doing big makeup looks, and it's just like me to go against the grain and do the opposite what everyone's doing."

Back in February, Anderson shared an open letter to her fans via her newsletter about shifting her focus away from beauty as she ages.

The Canadian actress pointed out health and wellness are her main concern these days.

"As I get older, I become wiser and think less and less about looking better, and more about health and wellness," Anderson wrote. "More and more often, I look in the mirror and grin and giggle with pride rather than cry."

"I recognize myself, and I'm happy with what I see," she added.

"I treasure my strangeness. I like to challenge beauty, the myth — especially now, I'm free, I've learned. Beauty truly comes from within. It is proven time and again," she shared. "In spite of all you might hear or take to heart, you are a beautiful creature given to the planet."

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