Phoebe Philo Has Finally Confirmed The Arrival Of Her New Namesake Brand
'Old Céline' loyalists, rejoice! For finally, after an excruciatingly dragged-out six-year hiatus, the iconic British designer Phoebe Philo has announced that she is launching her own brand – and there's not long left to go...
Following years of whispers, rumours and prayers of the designer's return – as well as almost two years of complete silence from the famously private Philo – the 50-year-old designer today revealed that she will unveil her first new collection in September 2023.
The news was announced with a post on Philo's new Instagram account, which also launched earlier today and offers a first glimpse at the designer's namesake brand. In her signature minimalist style, the brand is simply named 'Phoebe Philo' and features a pared-back monochromatic colour scheme.
The post reads: 'Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023. We will be opening for registration in July 2023 and look forward to being back in touch then.'
Naturally, the fashion world has gone into overdrive following the news, with the new Instagram page racking up more than 20,000 followers in the first hour alone. Fashion editors and insiders have also expressed their delight in the comments section, with the likes of ELLE UK Contributing Editor Camille Charrière writing '🤝🏼❤️ worth the wait' and Instagram's Head of Fashion Eva Chen noting, '🙌🙌🙌 we are ready'.
Phoebe Philo was creative director of Chloé during its Nineties-Noughties heyday, and is best known for her decade-long tenure at Céline – a brand which she 'resuscitated' and 'revolutionised' with her chic, minimalist aesthetic that still enjoys a cult following today. Philo stepped down as the brand's creative director in 2017 to the dismay of many, and went largely off the radar until 2021 when she announced she would launch a brand under her own name. This is the first public announcement the designer has made since.
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