Pizza-Flavored Cereal? Cinnamon Toast Crunch Teams Up with Totino’s for ‘Bold’ New Mashup

Two iconic flavors are joining the same team ahead of Super Bowl LIX.

General Mills is partnering with Totino's for a mashup product that is so wacky it just might work: pizza-flavored cereal. In a press release shared with PEOPLE on Jan. 22, the companies revealed that the limited-edition breakfast item will pair the savory flavor of Totino's Pizza Rolls with the sweetness and cereal shape of Cinnamon Toast Crunch to create a “match made in mashup heaven" full of "bold flavors."

And to give customers the "ultimate experience," the exclusive flavor will be served in packaging inspired by a pizza delivery box.

Not sure you want to drop your hard-earned cash on the out-of-the-box partnership? You’re in luck: Starting Tuesday, Jan. 28 at 7 p.m. EST, fans will be able to score the limited-edition flavor free of cost on Cinnamon Toast Crunch’s online store, though the product is first-come, first-served, per the release.

Related: Kellogg's Introduces 'Queen Flakes' Cereal to Celebrate Queen Elizabeth's Historic Reign

This isn’t the first time General Mills has treated cereal lovers to innovative limited-release Cinnamon Toast Crunch products. Last year, the company partnered with Victor Allen’s Coffee to launch a Cinnamon Toast Crunch iced coffee — which hit the shelves of major retailers in March. In 2020, the company debuted Cinnamon Toast Crunch-flavored milk in a partnership with Nestle Sensations.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

Related: Oreo Is Introducing New Oreo Puffs Cereal — Replacing Another Beloved Item on Shelves

And Totino’s is no stranger to a fun moment at the Super Bowl: Last year, the company recruited Saturday Night Live alum Pete Davidson for a pair of ad spots during the big game — attempting to inspire fans to ditch delivery for their classic pizza rolls, which can be prepared at home.

"I’ve always been a huge fan of Totino’s. The bite-sized pizza rolls make the perfect snacks for game day, which I’ve enjoyed since I was a kid. So when the brand approached me about this campaign, I had to say yes," the actor exclusively told PEOPLE of the partnership last year. "I got to eat all the Totino’s Pizza Rolls my heart desires while on set and who gets to say that?"

Read the original article on People