This $51 organizer is the perfect solution for a disorganized purse

Meaghan Wray
·4 min read

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Amazon shoppers are raving about this purse organizer.
Amazon shoppers are raving about this purse organizer.

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We may be spending more time indoors and less time lugging around our purses, but efficiency during the time of COVID-19 is key — especially when you want to get in and out of that grocery store as fast as possible. That’s where Amazon Canada’s latest must-have product comes in handy.

The days of having to dump your handbag out just to find your lip balm are finally over. If you suffer from an endlessly messy purse, you’ll want to get your hands on this purse organizer insert by Ztujo, which boasts an impressive 10,000 reviews.

Ztujo Purse Organizer Insert

Ztujo Purse Organizer Insert (Photo via Amazon)
Ztujo Purse Organizer Insert (Photo via Amazon)

SHOP IT: Amazon, from $51

What is it?

The Ztujo Purse Organizer Insert is Amazon’s latest must-have product, packed full of pockets, pouches and zippered compartments perfectly designed to tidy up the eternally messy handbag.

Made in seven different sizes and 10 beautiful colourways, this Ztujo creation will surely suit almost any bag and personal style. It’s made from lightweight, high-quality felt and held together with meticulous stitching making it easy to clean, simple to move between bags — and likely to stand the test of time.

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Worried about investing in something that may not work for you? If the 5-star reviews don’t convince you, allow the brand’s one-year warranty might be the final push you need to give the organizer a shot.

Why shoppers love it

With an average 4.5-star rating on 10,000 reviews, it’s no wonder why the Ztujo Purse Organizer Insert has taken Amazon by storm and is slowly climbing the bestseller list.

“This insert is so beautiful,” one happy shopper wrote. “I love the removable zipper pouch and the key lanyard.”

Another raved about the material, writing: “The felt material is super sturdy and I’m so glad I have a way to organize my bag, add structure and keep the interior clean.”

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They weren’t the only one that fell for this product for how well it helps keep the shape of their bag. “It’s super sturdy and holds the shape of my bag very well,” the reviewer wrote. “This by far has been the best purchase I’ve ever made ... You won’t be disappointed.”

Although one customer complained that it made their bag heavier, this con didn’t outweigh the many pros. “The one I bought fits my tote very snug and it doesn’t collapse,” they wrote.

While the item boasts 75 per cent positive reviews, not everyone was thrilled with the item they received.

Ztujo Purse Organizer Insert (Photo via Amazon)
Ztujo Purse Organizer Insert (Photo via Amazon)

“I chose this brand over another one,” one reviewer wrote. “I guess it does what it needs to, but it’s way too flimsy and cheap looking for the amount of money I paid for it.” Another shopper agreed, writing that it’s “easy to see that the item will not hold its shape with much use.”

A few shoppers complained that the insert was too heavy, with one writing that it felt like they were carrying a brick inside their purse. “If you don’t mind it being heavy, go for it,” they wrote. “I returned it.”

“Good quality but poor design,” one displeased shopper wrote, claiming that while the material was nice, the pockets were far too narrow to properly store anything.

The verdict

While the majority of buyers — a whopping 75 per cent of them — loved their purchase, some weren’t happy with the weight and quality of the fabric. However, the Ztujo Purse Organizer Insert seems worthy of a try if messy handbags are a real problem for you, given that the majority of the product’s downsides seem mostly based on personal preferences.

The reviews quoted above reflect the most recent versions at the time of publication.

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