While jelly has already had a moment in makeup, its sudden splash into the world of skin care feels fresh. According to Susana Escobar, the head of product innovation and packaging at Bliss, these new textures fill a critical need within the skin care market.
“Jelly comes in many forms, but most are supergentle, effective, and hydrating — all of which are important for a healthy skin care routine,” Escobar says. “It makes complete sense that you would want to use this efficacious form that also offers a fun, bouncy, and cushiony skin care experience.”
Along with the success of popular cleansers such as Drunk Elephant’s Beste No. 9 Jelly Cleanser and Glossier’s Milky Jelly Cleanser, there has to be a reason people keep ditching their traditional cleansers for jellylike products, right?
“Jellies feel bouncy and clean,” says Tiffany Materson, the founder of Drunk Elephant. “They can be used on dry skin to melt away impurities or on wet skin for a refreshing cleanse. Also, the texture rinses away without leaving any film or residue behind, and skin feels really fresh but not at all dry.”
Are you ready for all this jelly? Click through to see 13 makeup and skin care products that can be a sweet addition to your beauty routine.
Read more from Yahoo Lifestyle: