Restaurant Lists Pineapple Pizza for $122 to Stop Diners from Ordering One: 'We're Not Fans'

“Everyone’s very polarized on the matter, but we're taking it quite seriously," Lupa Pizza owner Francis Woolf tells PEOPLE

Denise Bradley / Newsquest / SWNS From left: Francis Woolf, Quin Jianoran and Felix Rehberg of Lupa Pizza in England with a Hawaiian

Denise Bradley / Newsquest / SWNS

From left: Francis Woolf, Quin Jianoran and Felix Rehberg of Lupa Pizza in England with a Hawaiian

A pizza restaurant in England is letting customers know exactly where they stand when it comes to the pizza-on-pineapple debate.

Lupa Pizza in Norfolk is charging £100 ($122) for their Hawaiian pizza in hopes of encouraging customers “to make better choices when it comes to their pizza” after not being fans of the controversial dish.

“We're not fans of pineapple over here and we don’t think that anyone else should be either,” Francis Woolf, owner and chief fruit consultant at the restaurant, tells PEOPLE.

“However, if people do desperately need pineapple on their pizza — then they should be prepared to pay £100 for it,” he says.

Lupa Pizza opened in June and sells the rest of its pizzas for $12—$20, per the U.K. newspaper The Times

Denise Bradley / Newsquest / SWNS Chef Quin Jianoran

Denise Bradley / Newsquest / SWNS

Chef Quin Jianoran

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Their pricey Hawaiian pizza is listed on the food delivery app Deliveroo, with customers able to get 20% off on Thursdays as stated on the restaurant’s Instagram — offering some sort of silver lining for fans of the topping.

The caption for the pizza on the app reads, “Yeah, for £100 you can have it. Order the champagne too! Go on you Monster!” The dish was added to the restaurant order list following several requests, per The Times.

“It’s obviously a contentious issue,” Woolf tells PEOPLE of the pineapple-on-pizza debate. “Everyone’s very polarized on the matter, but obviously [our restaurant] is taking it quite seriously.”

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And the decision to raise the price point for their pineapple pizza has clearly worked, as Woolf says “nobody has forked out £100” yet for the order.

“We think that pineapple is not a viable pizza topping and it shouldn’t be on there,” says Woolf. “Tropical fruits don’t belong on pizzas and I suppose we wanted to make our stance clear by charging £100 for it.”

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Despite the restaurant’s strong opinion against the dish, Woolf shares that he and his employees still love pineapple — in other formats of consumption.

“Here, we absolutely love a Pina Colada. I’d say it's all of our favorite drinks,” he adds.

Read the original article on People