Shake Shack Is Dropping a New Collaboration That Every Homebody Will Love
It's next-level cuddly.
Bearaby / Shake Shack
Shake Shack is already a fantastic take-home option for lunch and dinner, but the massively popular burger chain is now hoping to become a more permanent fixture in your living room.
On Tuesday, Shake Shack announced its new partnership with Bearaby, a sustainable home wellness brand, with the Crinkle Cut Cuddler Body Pillow.
"At Bearaby, we're all about combining functional wellness with design that delights. Partnering with fellow NY-rooted brand Shake Shack has given us the chance to reimagine our core body pillow in a fresh style, and it's a real treat to see this playful home decor piece coming to life on National French Fry Day," Kathrin Hamm, the founder of Bearaby, shared in a statement.
Related: Shake Shack's New Summer Menu Is an Ode to BBQ
The two brands further explained in their joint statement that they bonded over their shared love of "comfort food and comfort bedding" that are both "made with the best ingredients and materials." So, they decided to create the Crinkle Cut Cuddler, a french fry-shaped body pillow used for side sleeping, joint support, as a pregnancy pillow, or just for those who like to have something to snuggle when lounging around the house. And don't worry if you use it every day. The 42-inch pillow comes with a washable french fry yellow cover and takeout box-inspired packaging so you can store it away, and it is made of Bearaby's signature all-natural, organic MelofoamTM for an ultra-soft feel.
Bearaby / Shake Shack
"As we celebrate our 20th anniversary, we're excited to venture into new and unexpected territories with Bearaby," Jay Livingston, the chief marketing officer of Shake Shack, added. "Hospitality is at the core of everything we do, and this collaboration allows us to extend that sense of comfort and delight into our guests' homes in a unique and playful way."
The Crinkle Cut Cuddler body pillow is available exclusively on bearaby.com for $149. The real deal French fries at Shake Shack cost a few bucks extra. While you're in the restaurants, you should also pick up one of its hand-spun shakes, which, as of 2024, are now made with milk from Neutral Foods, the first certified carbon-neutral food company in the U.S., which is the perfect thing to sip while snacking on fries and cuddling with your pillow.
For more Food & Wine news, make sure to sign up for our newsletter!
Read the original article on Food & Wine.
