Shania Twain, 59, has used this multipurpose beauty balm since the '90s — and it's on sale for under $20
"I always thought Bag Balm was the best of all things," the Canadian country music star said.
Not to be hyperbolic, but I have been obsessed with Shania Twain since I came out of the womb. I knew the lyrics to "That Don't Impress Me Much" before I learned our national anthem, and to this day, I think "Honey, I'm Home" could awaken me from a medically induced coma.
Shania Twain is a Canadian national treasure and someone I trust far too much for having never met. Through Shania, I have learned two important things: head-to-toe leopard print is iconic, and the beauty secret to surviving harsh dry weather is Vermont's Original Bag Balm.
Shania Twin has called this 126-year-old jelly the "best of all things."
The 59-year-old has been a decades-long devotee of the moisturizing balm. In 1999, Shania mentioned Bag Balm in an interview with The London Telegraph, saying, "When I've been flying a lot and my skin is really dry, I'll rub it over my face and on my hair and leave it there all day."
More recently, in an interview with Us Weekly, the Canadian country music star called the balm "the best of all things."
"I try to drink as much water as I can. I have always exfoliated. I don’t actually buy an exfoliator; I just make it. If I’m somewhere near the beach, I’ll use sand," she told the magazine. "I believe in old-fashioned things, like a bit of Vaseline. I always thought Bag Balm was the best of all things. The cosmetic one that’s been a staple for me is Crème de la Mer."
La Mer Crème de la Mer Moisturizer
$280
Vaseline Healing Jelly
$4
Originally created in 1899 — yes, 1899 — Bag Balm is a moisturizer that was designed to heal chapped cows' udders. It's formulated with petroleum jelly and lanolin and has been made in a small town in Vermont for the past 120-odd years.
Shania, alongside other beauty icons like Raquel Welch, even inspired a new generation of social media "skinfluencers" to try the product. TikTok personality Alix Earle swears by the jelly as a cure for chapped lips and dry skin, and thousands of others have recommended the long-time farmer's secret as an alternative to Vaseline for skin slugging.
The healing balm works similarly to a good old tub of petroleum jelly. You can apply it to dry, cracked skin on your hands, feet, elbows and even your lips. Some people swear by it as the miracle cure for diaper rash or irritated skin, and skincare obsessives say it's ideal for slugging. Do you suffer from painful skin chafing? Bag Balm can help with that, too.
"I believe in old-fashioned things, like a bit of Vaseline. I always thought Bag Balm was the best of all things," Shania Twain told Us Weekly.
More than 500 people have purchased the celebrity-approved balm on Amazon Canada in the past month. Reviewers say it not only "works" but "works harder than anything else."
"I love [it] beyond words," writes one shopper. It's "even better than the expensive French hand cream I’ve been using for years."
The salve is "wonderful," echos another. It "heals chapped hands, feet and even diaper rash!" It's "gentle and effective."
With a 4.5-star average rating, shoppers say it's beyond "worth it."
It's "awesome." If you have dry, cracked skin, "this is what you want."
While the vast majority of reviewers call it a moisturizing superstar, some note it's "a bit greasy," something to keep in mind when placing your order.
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