Bearchell paired the post with a caption praising the Canadian swimwear brand for working with her during her pregnancy and helping represent different "shapes and stages of life."
"Eight months ago," she penned to her more than 170,000 followers. "I absolutely love that [Bikini Village] was open to working with me during this stage of my life because you hardly ever see pregnant women in swimsuit campaigns.
"I know it's not relatable for every single person, but I think it's helpful to see different shapes and stages of life represented. Even if it doesn't apply to you at that moment or phase in your own life. I wish I would have seen more of this growing up!"
In the comments, fans met Bearchell's Instagram Reel with supportive messages.
"You're glowing in all of these! Thank you for sharing. Representation is so important!" an Instagram user shared.
"Omg, you are stunning," someone else wrote.
"Pregnancy looked amazing on you!" a fan chimed in.
In a separate Instagram post earlier this week, Bearchell doubled down and applauded Bikini Village for not only working with her during her pregnancy, but sharing photos of her baby bump on the brand's official website.
"I've been working with [Bikini Village] for two years now and I love that they worked with me when I was eight months pregnant and shared those photos to their website," Bearchell wrote. "Speaking of, they've featured these photos and more right on their website!"
Fans also spread the love on that post, with many noting Bearchell's beauty.
"Stunning, wow," one person commented.
"So, so cute. I love them all," another chimed in.
"OK, wow," someone added, along with three flame emojis. "Hot mama alert."