Can this $19 beauty treatment reduce the appearance of a double chin? Here's what shoppers say

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V-Line Lifting Mask for Face and Chin - Amazon, $19 (originally $22)
V-Line Lifting Mask for Face and Chin - Amazon, $19 (originally $22)

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For those of us unwilling to go under the knife there are tons of beauty tips and products online that can help improve what we perceive to be our "problem areas." Along with serums to face rollers, masks and moisturizers, there are some beauty products and trends that at first might seem a little strange, like V Line Lifting Mask by Swisskölab.

Swissökolab V-Line Lifting Mask For Face and Chin

Swissökolab V-Line Lifting Mask For Face and Chin Line - Amazon, $19 (originally $22)
Swissökolab V-Line Lifting Mask For Face and Chin Line - Amazon, $19 (originally $22)

SHOP IT: Amazon, $19 (originally $22)

What is it?

Slimming masks originated as a Korean beauty trend as an alternative to cosmetic surgery to lift and sculpt the jawline. The V-Line Lifting Mask by Swissökolab is a cross between a face mask and a chin strap that contains aloe vera extract and hyaluronic acid to improve the look of fine lines and wrinkles while tightening and defining the jawline. These "double chin reducers" are to be applied after you've cleansed your skin and worn for 25 to 30 minutes - although some customers say they've worn them for longer.

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What people are saying

According to Swissökolab, 87 per cent of V-Line customers have noticed an improvement in the appearance of their jawline. The pack of five shaping masks have even earned more than 5,600 customer reviews and a 4.3-star rating from customers who say they've had a noticeable results.

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"I am on my third box of V-Line Lifting Masks and I'm telling you it's really worth it. Im going back to work and it's been a month of preparation since I gained weight working from home. [I was] a bit hesitant at first, after a thorough search I found this brand," one shopper wrote. "I used it as instructed and I can see and feel changes before I finished the first box."

Although shoppers notice positive results, many are quick to point out that the results aren't permanent.

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"Amazing! It's so comfortable to leave on my face and there's no fragrance to annoy me," another wrote. "I simply studied or slept while having it on and took it off after a few hours. The difference is amazing! I mean your chin goes back to normal after five or six hours so it would be good to wear this right before you going out like makeup. I wouldn't know about it being a 'treatment' though."


If you're looking for a way to improve your jawline without going the route of a more permanent solution like a neck lift or non-invasive cosmetic procedures like Kybella, these easy-to-use chin masks might be worth a try.

At only $19 per box, the investment is low - but the rewards of feeling more confident with your appearance could be worth it!

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