Stray Kids' I.N Is Bottega Veneta's New Brand Ambassador

Courtesy of Bottega Veneta

Another day, another Stray Kids high fashion announcement. Just one week after leader Bang Chan was announced as Fendi's newest ambassador, maknae I.N is following suit with Bottega Veneta.

On Jan. 23, 2025, Bottega Veneta announced I.N as its newest brand ambassador, which the singer called “an honor” on social media. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression,” I.N, whose real name is Yang Jeongin, wrote on his Instagram. “The opportunity to represent the house and share its vision really means a lot to me. Please stay tuned!”

<h1 class="title">Stray Kids' I.N Is Bottega Veneta's New Brand Ambassador</h1><cite class="credit">Courtesy of Bottega Veneta</cite>

Stray Kids' I.N Is Bottega Veneta's New Brand Ambassador

Courtesy of Bottega Veneta

I.N's ambassador announcement arrived with a small photoshoot of the star donning Bottega Veneta clothes. In one of the shots, he is seen wearing a loose taupe suit with a buttery yellow blouse from the brand. In another, he wears a leather bomber jacket featuring the house's trademark woven pattern, plus a white tee and jeans. Shortly after posting the official photos, I.N also gave fans a behind-the-scenes peek with some outtakes from the shoot.

Since his debut with Stray Kids in 2018, I.N has been slowly but surely building up his reputation as a sharp dresser. Aside from providing casual styling inspiration galore, I.N is also not a stranger to the world of luxury fashion. The star has been working with multiple brands over the years until landing this ambassadorship, which appears to have been carefully planned.

I.N wearing Bottega Veneta at W Korea's 19th Breast Cancer Awareness Campaign ‘Love Your W’ on October 14, 2024.

W Korea's 19th Breast Cancer Awareness Campaign 'Love Your W'

I.N wearing Bottega Veneta at W Korea's 19th Breast Cancer Awareness Campaign ‘Love Your W’ on October 14, 2024.
The Chosunilbo JNS/Getty Images
I.N wearing Bottega Veneta at the press conference for Stray Kids' ATE album on July 19, 2024.

Stray Kids 9th Mini Album 'ATE' Press Conference

I.N wearing Bottega Veneta at the press conference for Stray Kids' ATE album on July 19, 2024.
iMBC/Getty Images
I.N at the Bottega Veneta RTW spring 2025 show on September 21, 2024 in Milan, Italy.

I.N of Stray Kids at Bottega Veneta RTW Spring 2025 show

I.N at the Bottega Veneta RTW spring 2025 show on September 21, 2024 in Milan, Italy.
WWD/Getty Images

Back in September, the star attended Bottega Veneta's spring 2025 show as part of Milan Fashion Week, planting the seeds of the collaboration and has been slowly dropping more hints since, posing with gifts from the brand and donning its clothes and accessories. As a new Bottega Veneta ambassador, I.N joins the likes of Jacob Elordi, Julianne Moore, Michelle Yeoh, and fellow K-pop star RM, among many others.


Originally Appeared on Teen Vogue


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