A-listers like Kim Kardashian, Kylie Jenner, Emily Ratajkowski and Hailey Bieber have the brand in constant rotation.
That same day, the bikini-clad woman had posted a photo to Instagram about body acceptance and confidence.
Transgender activist Jazz Jennings puts her scars from gender confirmation surgery on display for the first time in a new swimsuit photo.
Jennifer Lopez, 50, is soaking up the last moments of summer in a plunging maroon one-piece.
The actress is traveling throughout Greece with her husband, and sharing some bikini grams along the way.
Elizabeth Hurley, 53, posted a photo to Instagram after she was "caught snoozing" in a bikini.
It may still be chilly across most of Canada — but warm weather is allegedly right around the corner, which means swimsuits are on our minds. YouSwim originally offered only the Aplomb One-Piece suit, but has recently expanded to include two bikini options.
The supermodel-turned-bathing-suit-designer posted a photo on Instagram of her "beach buns" alongside Caitlin King while both were sporting designs from Ratajkowski's line, Inamorata.
It may not be summer just yet, but Hurley is already bringing the sunshine in a bright yellow bathing suit.
The up-and-coming model is ringing in the New Year with a beach vacation after having a big 2018.
“Famous for nothing” superstar Paris Hilton is welcoming summer in her own unique way on the island of St. Barts, posting self-portraits in extremely low-cut monokinis.
What's a mom supposed to look like? That's what Kelly Oxford, author and screenwriter, wants to know after she was shamed for sharing a sexy pic on Instagram.