Target Shoppers Are Frustrated by Owala's New Magnolia Launch
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We’re only two months into 2025 and Owala is proving that this is their year. First, the cult-favorite water bottle brand released not one but two new FreeSip silhouettes, the Owala FreeSip Tumbler and Owala FreeSip Sway. Now, not two months after the winter expansion, the brand has released its latest installment of the Hearth & Hand with Magnolia Collection—and it’ll leave Joanna Gaines fans yearning for spring.
Owala Hearth & Hand with Magnolia Water Bottle
The new Hearth & Hand with Magnolia bottles are exclusive to Target. They come in a mix of muted yellow, blue, tan, beige, and cream colorways. Where the majority of the just-launched FreeSip bottles showcase the brand’s signature solid color-block design, there are two country cottage-chic gingham options that you’ll want to add to your cart ASAP. And that’s the thing: These limited edition launches fly off the shelves, so you’ll want to snag one while you can. To help you do so, we’ve outlined the new bottles with click-to-shop links, below. Happy sipping!
Owala Special Edition Hearth & Hand with Magnolia 24oz Potter's Wheel FreeSip Water Bottle ($30)
Owala Special Edition Hearth & Hand with Magnolia 24oz Coastal Cottage FreeSip Water Bottle ($30)
Owala Special Edition Hearth & Hand with Magnolia 24oz Suppertime FreeSip Water Bottle ($30)
Owala Special Edition Hearth & Hand with Magnolia 32oz Picnic Perfection FreeSip Water Bottle ($35)
Owala Special Edition Hearth & Hand with Magnolia 32oz Gone Fishing FreeSip Water Bottle ($35)
As you’ll notice online, the new bottles are already sold out. Many Owala-loyal fans, however, wonder if they ever even dropped, or if this is simply another example of the brand not stocking enough bottles for such a highly anticipated launch.
“Picnic Perfection 32 oz and 16 oz dropped at 3 am EST exactly and I secured the bag at 3:01. Went back to check and everything on Target's website including the Sways had already sold out... Owala is consistently fumbling drops! 3:01 sold out is crazyyy,” one fan commented on the brand’s collaboration announcement post. “I’ve been online with Target and they don’t seem to have much information as to whether it even became available for sale. The agent seems to think no but I’m not so sure. It’s said sold out since the moment it showed up,” someone else shared.
The good news is that, more than likely, the new colors will be restocked, so our best advice is to keep checking! After all, Target shoppers can currently shop past Hearth & Hand launches, and many of those sold out almost instantly as well.
Patience, friends!
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