Thanks to TikTok, this cult-favourite drugstore moisturizer is going viral
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Another beauty product is having a moment in the skincare spotlight: CeraVe’s infamous Moisturizing Cream. And it’s all thanks to TikTok.
And while many of the products I’ve newly discovered on the Gen Z-driven platform during the long, boredom-driven pandemic months have not always been budget-friendly (however, worth it), this one is super affordable —starting at just $7!
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Best known for effectively restoring dry skin, this moisturizer is perfect for all skin types, especially those of reactive and chronic conditions like eczema and psoriasis, as it helps reinforce the skin barrier. Made with hyaluronic acid and essential ceramides delivered through a patented MVE Delivery system, this rich, non-sticky moisturizer is designed to fortify skin barrier components to better lock-in moisture and hydration. improving its look and feel.
CeraVe Moisturizing Cream
SHOP IT: Amazon, $7
And with more than 6.4 million videos under the #ceravemoisturizer hashtag on TikTok — it’s no wonder the company is seeing a surge in sales.
“What we’re seeing is sort of like word-of-mouth 2.0: the digital age of word-of-mouth! We’ve noticed more organic consumer mentions of the brand and a definite increase in the quantity of our DMs. We’ve even had some celebrities reach out to express their love for CeraVe. And while we are very fortunate that our products are so beloved by the community, it’s no secret that this spike in brand recognition has led to sales that have far exceeded our expectations,” explains CeraVe Canada General Manager Jacinthe Lavergne. “We’re actively working on getting more stock as quickly as possible and can’t thank our community enough for all the love, patience, and support that they’ve shown us this year.
“TikTok has given us access to a new, younger generation of CeraVe lovers. And what’s amazing to see is that, even if they are being introduced to the brand through a social platform, they still understand our medical anchorage and the importance of ingredients like ceramides in maintaining a healthy skin barrier. Again, there is care and meaning put into our formulations and we’re delighted that that is appreciated by both the older and younger demographics.”
In case you’re looking to stock up on this product, it also comes available tube format, perfect for keeping in your bathroom for the whole family to enjoy.
CeraVe Moisturizing Cream
SHOP IT: Amazon, $30
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